Interview: So you want to start a business

If you’ve been thinking about starting a business, and are keen to get a behind-the-scenes look of where an established business began (along with avoiding some big mistakes along the way), then I’m excited to share the So You Want to Start a Business podcast with you. A few weeks ago, I was lucky enough […]

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How do you calculate the ROI of your self-published book?

After last week’s post on how long it will take for your book to deliver a profit, I started thinking. How do you actually calculate your book’s ROI? The short answer? It’s complicated. I’ve written before about the Zero Moment of Truth and how most people don’t buy from you the first time they interact […]

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Book to profit: How long does it really take?

Working with a lot of entrepreneurial authors, one of the most common questions I get from aspiring authors is, ‘How long will it take for me to make a profit from my book?’ I get it. As an entrepreneur or small business owner, there are countless places where you could be investing your time and […]

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Is content king? Find out on Taking Care of Business

For the last few years, content marketing has been the king of marketing your business online. The theory is simple – if you provide your potential customers with enough value up front, when they are ready to buy you will be the first one they think of. The ultimate goal is to have them thinking, ‘If I […]

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Should you relaunch your book?

I can still remember the day… It was mid-August, 2015. I had an event coming up on the 22nd where I’d be sharing my business journey with an audience of 400-500 people, and I wanted to make sure my book was available to take on stage and to sell afterwards. The week before, six boxes […]

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What goes on your copyright (or imprint) page?

Open up any professionally published book. On page 1 you’ll see the title. On the flipside, you’ll see a bunch of scary legal information – copyright symbols, disclaimers, ISBNs, Dewey numbers, publisher details and more. If your book is being published by a traditional publisher, or if you’re working with an end-to-end publishing services company, […]

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Should you hire a ghost writer to write your book?

You want to write a book. In fact, you’ve been wanting to write a book for years now, but you just haven’t been able to make it happen. Business has been crazy, the family keeps growing and changing and every time you think you might be able to put some time aside, something comes up. […]

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