Is content king? Find out on Taking Care of Business

For the last few years, content marketing has been the king of marketing your business online. The theory is simple – if you provide your potential customers with enough value up front, when they are ready to buy you will be the first one they think of. The ultimate goal is to have them thinking, ‘If I […]

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Should you relaunch your book?

I can still remember the day… It was mid-August, 2015. I had an event coming up on the 22nd where I’d be sharing my business journey with an audience of 400-500 people, and I wanted to make sure my book was available to take on stage and to sell afterwards. The week before, six boxes […]

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What goes on your copyright (or imprint) page?

Open up any professionally published book. On page 1 you’ll see the title. On the flipside, you’ll see a bunch of scary legal information – copyright symbols, disclaimers, ISBNs, Dewey numbers, publisher details and more. If your book is being published by a traditional publisher, or if you’re working with an end-to-end publishing services company, […]

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Should you hire a ghost writer to write your book?

You want to write a book. In fact, you’ve been wanting to write a book for years now, but you just haven’t been able to make it happen. Business has been crazy, the family keeps growing and changing and every time you think you might be able to put some time aside, something comes up. […]

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Interview: Business success lessons on The Entrepreneur Way

A few weeks ago I was lucky enough to be interviewed on The Entrepreneur Way by serial entrepreneur Neil Ball about the biggest lessons I’ve learnt on my entrepreneur journey – check it out at Positioning Yourself as an Expert in Your Niche with Jacqui Pretty. Just some of what we covered included: Entrepreneurial role models The […]

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The Ultimate Guide to Funding Your Book with Partnerships

​You’ve almost finished your draft and you start shopping around for publishing quotes.One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution.Regardless of where your suppliers […]

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