Category Archives for "Interviews with authors"

Interview: So you want to start a business

If you’ve been thinking about starting a business, and are keen to get a behind-the-scenes look of where an established business began (along with avoiding some big mistakes along the way), then I’m excited to share the So You Want to Start a Business podcast with you. A few weeks ago, I was lucky enough […]

Continue reading

Is content king? Find out on Taking Care of Business

For the last few years, content marketing has been the king of marketing your business online. The theory is simple – if you provide your potential customers with enough value up front, when they are ready to buy you will be the first one they think of. The ultimate goal is to have them thinking, ‘If I […]

Continue reading

How one entrepreneur got a $25,000 contract ‘because you’re a published author’

How often do you see your potential clients trying to do it all themselves? With the accessibility of online technologies today, any entrepreneur can  create their own website, do their own copywriting, design their own brochures and manage their own social media campaigns.  Unfortunately, even though they can achieve all of this themselves, it’s a challenge to do it well and […]

Continue reading

Interview with Clarissa Rayward

In this episode of Entrepreneur to Author I speak with Clarissa Rayward, a family lawyer who has leveraged her book to lead to media appearances, speaking opportunities and more clients engaging her firm than ever before. It all began in 2008, when Clarissa established Brisbane Family Law Centre. At BFLC her team of lawyers work alongside counsellors and financial planners to […]

Continue reading

Interview with Robert Bihar, author of Don’t Eat the Marshmallow

If you’ve ever complained “I just don’t know how to talk to my kids about money,” then this interview’s for you. In episode 7 of Entrepreneur to Author, I speak with Robert Bihar, author of Don’t Eat the Marshmallow. With over 15 years’ experience as a Finance Analyst teaching financial and budgeting skills to the managers of […]

Continue reading

Interview with Jenny Vandyke, author of The Innovation Recipe

Author of The Innovation Recipe: Key Ingredients for World-class Results in Big Business, Jenny Vandyke believes that innovation and cooking have a lot in common. Having worked with senior leaders at Australia’s biggest organisations for over ten years, including National Australia Bank, BHP Billiton, ANZ Bank and KMPG, Jenny knows that, unfortunately, owning a shiny European oven […]

Continue reading

Interview with author of The Payroll Revolution, Tracy Angwin

In episode 4 of Entrepreneur to Author, I speak to Tracy Angwin, founder of Australian Payroll Association, author of The Payroll Revolution, and the authority on payroll in Australia.Tracy’s company offers advisory services, education and specialist payroll recruitment services. While her business started strongly, she struggled to find new clients after picking the low-hanging fruit.However, […]

Continue reading

Interview with Anneka Manning, author of Bake, Eat, Love

In episode 3 of Entrepreneur to Author we speak with Anneka Manning, an author, presenter, cooking teacher, home economist, mother of two and founder of BakeClub. Over the past 23 years Anneka has worked for an impressive list of leading food publications – including Australian Gourmet Traveller, Australian Good Taste, The Australian Women’s Weekly and The […]

Continue reading

Interview with author, Clan Maker and blogging expert Sandy McDonald

In Episode 2 of Entrepreneur to Author I speak to Sandy McDonald, founder of The Clan Makers, WhyYouMustBlog.com and KasCare, and author of Clans – Supercharge Your Business. After 22 years running a marketing communications company, she used passionate blogging to build an online community to help the children orphaned in southern Africa as a […]

Continue reading