Category Archives for "Marketing your book"

How do you calculate the ROI of your self-published book?

After last week’s post on how long it will take for your book to deliver a profit, I started thinking. How do you actually calculate your book’s ROI? The short answer? It’s complicated. I’ve written before about the Zero Moment of Truth and how most people don’t buy from you the first time they interact […]

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Book to profit: How long does it really take?

Working with a lot of entrepreneurial authors, one of the most common questions I get from aspiring authors is, ‘How long will it take for me to make a profit from my book?’ I get it. As an entrepreneur or small business owner, there are countless places where you could be investing your time and […]

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Should you relaunch your book?

I can still remember the day… It was mid-August, 2015. I had an event coming up on the 22nd where I’d be sharing my business journey with an audience of 400-500 people, and I wanted to make sure my book was available to take on stage and to sell afterwards. The week before, six boxes […]

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Boost your author profile by speaking

Today’s post is by Dr Gary Wohlman, the founder and director of My Presentation Doctor and the author of  Get Up, Stand Up For Your Life. Dr Gary travels the world training CEOs, managing directors, senior managers and executive committees of leading organisations, as well as professional speakers and entrepreneurs in a wide range of industries and, in […]

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5 ways to leverage your book for your business

The past few years have held a lot of doom and gloom for aspiring authors, with The Guardian citing a survey that revealed 50% of authors in the UK make less than GBP10,500 a year from their writing, and 17% of authors don’t make anything from their writing. To put that in perspective, that’s less […]

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4 tips to find readers before you publish

Today’s post is by Sean Blanda, the Managing Editor and Producer of 99U, and online magazine that teaches creatives how to execute their ideas. In this post he shares how to save thousands of dollars and hundreds of hours of wasted effort by finding readers for your book before you go to publish your book. Building […]

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Marketing tools for your self-published book

Today’s post is by Paul Jarvis, bestselling author of The Good Creative, Everything I Know, Be Awesome at Online Business, and Write and Sell Your Damn Book. He also writes a weekly newsletter on freelancing, creativity and critical thought called The Sunday Dispatches, where he originally shared this honest advice on marketing for self-published authors […]

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Top 5 Marketing Tips for Self-Publishers

Self-publishing your own book requires a hell of a lot more than the writing alone. In fact, writing is only a small part of a much larger process, and one of the largest steps in that process is marketing. Without a big publishing house behind you, marketing is one of the most important aspects for […]

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