Discover how to monetize your book by building an author platform and a loyal and growing following of readers over the long term. For the entrepreneur writing an expertise-based nonfiction book, there are many ways to monetize it and deliver value for the author and their business. Selling books is typically not at the top of […]
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By the time your book is published, you and your publishing team spent countless hours nailing the structure. You’ve refined the message and packaged it to appeal to your ideal reader. Whether intended or not, you now have much more than a book. You have a master content asset. This valuable intellectual property can now […]
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ROI. Return on investment. Is it just a mythic and elusive goal for the entrepreneur-turned-author? Unless you’re writing only for the love of it or to check an item off your bucket list, then it better not be. But with most part-time authors generating paltry income from book sales, how can you make sure your […]
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When you’ve worked hard on your book, you want it to get read and reader reviews are an important signal that people look at when deciding whether or not to buy and read your book. And so, that means that getting reader reviews is a critically important part of marketing your book. Because they persist, […]
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When you’ve written a book for your business, you need to find ways to expose it to your ideal readers. The last thing you want, after having spent so long writing, editing, publishing it, is to launch it into a black hole of silence. That’s why it’s important to use the right strategies to garner […]
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Once you’ve published a book, a big part of your success is – you guessed it – people reading it. While there’s credibility that comes with having written and published, many of the benefits don’t accrue until someone reads your words and puts your advice into practice. But before that can happen, readers need to […]
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When you’re putting together a book as an entrepreneur-turned-author, one of the most important things to think about is which of the nonfiction book types you’ll use for your book.Your book type impacts the overall structure and content of your book. Without making this decision explicit, you’ll very likely end up writing with competing structures […]
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A few years ago, one of our publishing clients was launching his book. He’d planned to do the official announcement at an event where he’d be sharing his story with 300 people, and wanted to be able to direct them to Amazon as part of a bestseller campaign.Unfortunately our former distributor dropped the ball. The […]
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“When am I going to get it all done?!” Whether it’s blogging, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, Tiktok…as small business owners, it can feel like there are a million things we should be doing to promote our businesses.In fact, it’s one of the most common hurdles when it comes to writing a book – with […]
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After last week’s post on how long it will take for your book to deliver a profit, I started thinking. How do you actually calculate your book’s ROI? The short answer? It’s complicated. I’ve written before about the Zero Moment of Truth and how most people don’t buy from you the first time they interact with you. This means […]
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Working with a lot of entrepreneurial authors, one of the most common questions I get from aspiring authors is, ‘How long will it take for me to make a profit from my book?’I get it. As an entrepreneur or small business owner, there are countless places where you could be investing your time and energy […]
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The past few years have held a lot of doom and gloom for aspiring authors, with The Author’s Guild citing in its 2018 Author Income Survey a median income of $6,080, down 42% from 8 years earlier.To put that in perspective, the median household income in the US at the same point in time was USD $61,372 […]
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Amazon reviews. When you see a book (or any product) with a lot of them, how do you think they got there? Most people assume that the book is popular. If a lot of people are reading it and enjoying it, they must be leaving reviews. Right?In fact, most of the time this isn’t the […]
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When you’re running an Amazon bestseller campaign (or any bestseller campaign, for that matter), timing is everything. So what happens when things don’t go to plan?Advertising dollars are wasted, marketing activity gets put on hold, and if you’ve been building up anticipation in advance, you can lose a lot of the buzz you generated. Ultimately, […]
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So you’ve written a book… but how do you actually use it to grow your business?A book is a business card on steroids.It’s the difference between the entrepreneurs who get highly paid speaking gigs and those who have to beg, plead and hustle to run workshops for free.It’s why some entrepreneurs compete on price and others […]
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