New interview: Turning entrepreneurs into authors on Business Brainfood

Ever wanted to write a book but you don’t have the time and you don’t know how to get it out there?

In this episode of Business Brainfood I share with Ben Fewtrell how you can finally make the leap. In this episode you will learn:

  • How a book can help you stand out from the noise
  • How long it should take to write a book
  • The ideal length of a book
  • Is it worth using a ghostwriter?
  • Ebooks V ‘real’ books
  • Different publishing deals
  • The power of a distributor
  • Is Amazon worth it?

And some of the key nuggets of wisdom include:

  • You should see a book as more than just something that needs to sell. It is a low-risk way of clients getting to know you and so is a great tool to help you upsell a more expensive service.
  • Don’t worry about giving away too much in a book. By delivering genuine value you earn the right to upsell your services.
  • Being the author of a book automatically gives your voice credibility in the marketplace.
  • You only need to put in the work to produce a book once and then forever it can serve as an advertisement for your business/service.
  • Always create an outline of your chapters and then drill down further into headings and sub-headings. Sitting in front of a blank page is a surefire way to waste time and to lose focus.

Check out the episode at http://businessbrainfood.libsyn.com/bbf135-turning-entrepreneurs-into-authors-with-jacqui-pretty

Resources mentioned in this episode include:

All previous BBF episodes & show notes can be found at http://www.businessbrainfood.com.au

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