So you want to publish a book, but you don’t want to write it yourself…
Enter the professional ghost writer!
A ghost writer will write your book for you, while still allowing you to take credit as the official author of the book.
But how do you find the right one – someone who will write a professional, high-quality book that accurately reflects your voice and your message while driving highly targeted leads into your business?
This can be challenging to get right – it’s hard to know what type of service a ghost writer will provide until you see them in action, but you won’t see them in action until they start working on your book… it’s a Catch-22 with $10,000 – $20,000 at stake.
The key is asking the right questions up front. These are:
- Do they have a specialty or niche?
- Do they work within a proven system?
- How long does the ghost writing process take?
- What does ghost writing cost?
- Can you see a sample of their work?
1. Do they have a specialty or niche?
Different book types are … different. Horror stories are different to young adult vampire romances, poetry is different to erotic romance, and even nonfiction book types vary with memoirs and interview books being very different to how-to books.
Each of these book types is written in a different structure, includes different content and often uses a different tone of voice. This means each of these book types requires a highly specialised skillset.
To get the best result, you want to find a ghost writer who specialises in the type of book you want to write.
If you want to write a how-to book, you should start by looking for a ghost writer with proven experience writing how-to books. If you want to write your memoir, look for a ghost writer with experience writing memoirs.
By working on the same type of book over and over again, a ghost writer learns the common conventions I mentioned earlier – structure, content and language. They also learn the common mistakes that get made when writing certain types of books, and they learn to create systems that smooth the writing and research process and ensure you publish a high-quality book at the end of this journey.
By contrast, if you speak to a ghost writer who does a little bit of everything – fiction, screen plays, memoirs and how-to books – be wary. They might be a great writer, but they are unlikely to have developed the systems and structures described above, which can mean a longer, more expensive ghost writing process with much more back and forth between you and your writer, and a sub-par book as a result.
For this reason our team includes ghost writers who specialise in how-to books and memoirs, and we’re currently building up our skills in the thought leadership space (learn more about these book types). This means that when I get a ghost writing enquiry, I can match a client with the best ghost writer for their book, knowing that that writer can write exactly what the client is looking for.
2. Do they work within a proven system?
My name’s Jacqui, and I’m a control freak.
In pretty much every area of my life and business I like to know exactly what’s happening and when, and I often can’t relax until I understand the exact steps someone will be taking to deliver what I need. (This isn’t always the healthiest way to be, but it is what it is.)
However, once I see that someone has a clearly thought-out process, I can relax. I can rest assured that, if they simply follow the steps, I will get the result I need. I can trust the system.
Like many creative processes, ghost writing is a bit of a mystery to those on the outside. And many ghost writers present it as such – they say they’ll have a couple of phone calls or meetings with you and will then magically produce a draft for you to review.
While this approach might work for some people, in many cases vague and unreliable processes lead to vague and unreliable results.Vague and unreliable processes lead to vague and unreliable results.… Click To Tweet
Approaches like these are also difficult to replicate, which means that if a company has a team of ghost writers at their disposal, the results could vary significantly depending on who you work with. In the end, it’s the luck of the draw – if you get a great writer you could end up with a great book. But if you don’t, who knows what you might get.
A clear system, on the other hand, leads to predictable, high-quality results across the team.
At Grammar Factory, we use the following system when ghost writing how-to books:
- A Book Blueprint workshop: The ghost writer will spend a day with the client mapping out the structure of their book (this includes chapter topics, the subtopics to be covered in each chapter and the key points within each of those subtopics). This workshop can be done in person or over a couple of Skype sessions, and follows my Book Blueprint
- Drafting the blueprint: Over the next two weeks, the ghost writer will then fill out that blueprint using the client’s existing content (blog posts, white papers, marketing material, podcasts, etc.), independent research and additional interviews. The client then reviews and signs off on the blueprint.
- Writing the first draft: The ghost writer then writes the first draft (usually 30,000 to 40,000 words) of the client’s book! This draft is written based on the approved blueprint and takes four weeks.
- Client review: The client takes two weeks to review the draft and provide feedback about changes. What I love about our process is that there are rarely any major changes at this stage – because the client signed off on the initial blueprint, they are usually happy with the overall structure and content of the book. Instead, feedback focuses on where to add more detail or cut things back.
- Refining the draft: The ghost writer takes another two weeks to incorporate the client’s feedback into the book.
- Client review: We allow time for another client review here, but often the client is happy for us to send the book straight to the proofreader.
- Final proofread: The draft is sent to a proofreader who will review the draft for spelling, grammar, punctuation, consistency and typos – all of those niggly little issues that require a fresh set of eyes.
After this, the book is ready for the designer!
3. How long will the ghost writing process take?
As an entrepreneur, you want your book done as soon as possible. That’s why you’re hiring someone to write it for you, isn’t it?
While hiring a ghost writer comes with the benefit of actually getting the book done (when the idea may have been rolling around your head for months, or even years), it’s important to be realistic with time frames.
There are some services out there offering to ghost write your book in a weekend, but I’d be wary of these – from what I’ve seen, most of these offerings are glorified transcription services. They will record an interview (or a couple of interviews) with you to get your knowledge out and will simply be typing the transcript.
Yes, they will tidy the grammar and might clean up circular sentences and repetition (some common issues with direct transcriptions), but they probably won’t be providing a great deal of structure for your book and won’t be doing additional research to add more depth and credibility to your book.
At the other end of the spectrum are ghost writers who work with clients for a year or more (one of our editors, Carolyn, has been working on a non-Grammar Factory ghost writing project since before I hired her over two years ago!). In these cases, the ghost writer isn’t working on the same project constantly, but will usually have a number of projects on the go to keep them busy (and maintain cash flow) during potentially lengthy breaks between interviews and revisions.
Our standard ghost writing process, from the initial workshop to the final proofread, usually takes about three months, though we’ve had cases where this has stretched out due to the book getting stuck with the client over the revision period.
On top of turnaround times, it’s important to consider waiting periods too. Good ghost writers are often popular ghost writers, which means they may be booked out months in advance, thereby adding months to your overall publishing schedule.
The key is understanding both the turnaround and lead times for the ghost writers you’re considering (and whether there’s any wiggle room). If you find a ghost writer you really want to work with, you may decide to adjust your print deadline for them. If your deadline’s non-negotiable, you can keep looking to find someone who can work within your constraints.
4. What does ghost writing cost?
The cost of publishing a book can vary dramatically depending on the quality of the book you want to produce and the suppliers you work with. Ghost writing is no different.
In Australia, the quotes I’ve most commonly heard range from $10,000 to $20,000 for a 30,000 to 40,000 word book. (That said, there are some highly sought-after writers, typically those who are hired by celebrities and politicians, who can charge several hundred thousand for a book!)
The figures will vary on a number of factors, including:
- How long your finished book will be. Longer books take longer to write. This means they cost more, as the time spent working on your book takes your ghost writer away from other potential projects.
- The amount of existing material you have. If you already have an extensive collection of blog posts, articles, podcasts and other content, you may be able to negotiate a lower rate, as there will be less writing for your ghost writer to do. However, I recommend giving them some time to review everything before coming to you with a final quote, as it doesn’t matter how much content you have if most of it isn’t useable.
- Whether you want a faster turnaround time. If a ghost writer usually works to a 12 week time frame and you want them to complete all of the research and writing in four weeks, expect to pay through the nose for the privilege. Asking for faster turnaround times not only puts a lot of pressure on the writer, but might mean they need to postpone or even cancel other work, so it needs to be worth their while to do so.
- Whether you will be bringing in more work. As with many things, it pays to buy in bulk! If you’d also like your writer to write a year’s worth of blog posts or to do some smaller booklets for you along with the main book, consider asking them to quote it all at once – they may be willing to provide a discount if you buy everything at once.
So how much should you pay?
Tucker Max, the founder of Book in a Box, says that ‘If you cannot afford more than $15,000 for a ghost writer, you should probably NOT hire one.’
His reasoning is that anyone charging less than $15,000 is probably not very good. The best-case scenario is that they are new to the industry and are trying to build out their portfolio, while the worst-case scenario is that they are plagiarising other work or outsourcing to offshore writers.
Put simply, ghost writing is a service that requires a high level of skill and experience, and that’s something that needs to be paid for.
Fortunately, all is not lost – if hiring a ghost writer is simply out of your budget, then consider finding a good structural editor instead. Even if you’re not a writer, a good structural editor can tear your book apart and put it back together beautifully – all you need to do is provide the initial content.
5. Can you see their past work?
A good ghost writer will be able to provide you with examples of other books they’ve written. And, if they have specialised in writing the type of book you want to write, this will give you a very good idea of what they will be able to produce for you.
If you are speaking to a new ghost writer who doesn’t have any examples to share yet, or an experienced ghost writer who is unable to reveal the identities of their clients (often signing a non-disclosure agreement can get around this), look for other samples of their writing. Do they have a blog? Have they written a book in their own name? All of this will help you figure out if they are a match for you and your book.
Another option is asking for the details of some of the other authors they’ve worked with so you can learn about their experiences – this includes the quality of the work, how seamless the process was, value for money and more.