After last week’s post on how long it will take for your book to deliver a profit, I started thinking. How do you actually calculate your book’s ROI? The short answer? It’s complicated. I’ve written before about the Zero Moment of Truth and how most people don’t buy from you the first time they interact […]
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Working with a lot of entrepreneurial authors, one of the most common questions I get from aspiring authors is, ‘How long will it take for me to make a profit from my book?’ I get it. As an entrepreneur or small business owner, there are countless places where you could be investing your time and […]
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‘When am I going to get it all done?!’ Whether it’s blogging, Facebook, Instagram or Snapchat, as small business owners it can feel like there are a million things we should be doing to promote our businesses. In fact, it’s one of the most common hurdles when it comes to writing a book – with […]
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The past few years have held a lot of doom and gloom for aspiring authors, with The Guardian citing a survey that revealed 50% of authors in the UK make less than GBP10,500 a year from their writing, and 17% of authors don’t make anything from their writing. To put that in perspective, that’s less […]
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When you hop onto Amazon and see a book (or any product) with a lot of reviews, how do you think they got there? Most people assume that the book is popular – if a lot of people are reading it and enjoying it, they must be leaving reviews. Right? In fact, most of the […]
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So many writers focus on the body of their book – the key points they’ll use to express their argument, which case studies would work, which experts to quote, etc. – that they forget about their introduction. In fact, I even had one client say something along the lines of “isn’t the introduction just fluff?” […]
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You’ve almost finished your draft and you start shopping around for publishing quotes. One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution. Regardless of where your suppliers […]
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When you’re running an Amazon bestseller campaign (or any bestseller campaign, for that matter), timing is everything. So what happens when things don’t go to plan? Advertising dollars are wasted, marketing activity gets put on hold, and if you’ve been building up anticipation in advance, you can lose a lot of the buzz you generated. […]
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“My prices are high. They are so high that you’re not going to believe it. We even have paramedics on call because my prices are so high that you might go into cardiac arrest!” I was at a publishing workshop for entrepreneurs, and the guru stood on stage in front of a slide with a […]
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So you want to publish a book, but you don’t want to write it yourself… then it’s time to start looking for a ghost writer. What is a ghost writer? A ghost writer is a professional writer who will write your book for you, while still allowing you to take credit as the official author of the […]
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You want to write a book. In fact, you’ve been wanting to write a book for years now, but you just haven’t been able to make it happen. Business has been crazy, the family keeps growing and changing and every time you think you might be able to put some time aside, something comes up. […]
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It’s often said that it takes a village to raise a child – the same could be said about publishing a book. While it is possible to do it all yourself in Microsoft Word, Photoshop and uploading your files to one of the many free eBook sites available, this approach is rife with potential pitfalls […]
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So you’ve written a book… but how do you actually use it to grow your business?A book is a business card on steroids. It’s the difference between the entrepreneurs who get highly paid speaking gigs and those who have to beg, plead and hustle to run workshops for free. It’s why some entrepreneurs compete on price and […]
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Every year my team and I are lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]
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If you’ve been researching editing and editors, you’ll know by now that there’s a wide range of services on offer. So how do you know what you’re going to get, and whether that’s going to be your money’s worth? Read on for the different types of editing, and which one you need. Disclaimer: Before we […]
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