It costs HOW MUCH?! The cost of self-publishing a book

“My prices are high. They are so high that you’re not going to believe it. We even have paramedics on call because my prices are so high that you might go into cardiac arrest!” I was at a publishing workshop for entrepreneurs, and the guru stood on stage in front of a slide with a […]

Content marketing for authors: 4 steps to leverage your book in a 12-month content marketing strategy

‘When am I going to get it all done?!’ Whether it’s blogging, Facebook, Instagram or Snapchat, as small business owners it can feel like there are a million things we should be doing to promote our businesses. In fact, it’s one of the most common hurdles when it comes to writing a book – with […]

The year in books – 2018 at Grammar Factory

Every year the Grammar Factory team is lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]

How do you calculate the ROI of your self-published book?

After last week’s post on how long it will take for your book to deliver a profit, I started thinking. How do you actually calculate your book’s ROI? The short answer? It’s complicated. I’ve written before about the Zero Moment of Truth and how most people don’t buy from you the first time they interact […]

Book to profit: How long does it really take?

Working with a lot of entrepreneurial authors, one of the most common questions I get from aspiring authors is, ‘How long will it take for me to make a profit from my book?’ I get it. As an entrepreneur or small business owner, there are countless places where you could be investing your time and […]

5 ways to leverage your book for your business

The past few years have held a lot of doom and gloom for aspiring authors, with The Guardian citing a survey that revealed 50% of authors in the UK make less than GBP10,500 a year from their writing, and 17% of authors don’t make anything from their writing. To put that in perspective, that’s less […]

3 ways to generate 25+ reviews for your book on Amazon

When you hop onto Amazon and see a book (or any product) with a lot of reviews, how do you think they got there? Most people assume that the book is popular – if a lot of people are reading it and enjoying it, they must be leaving reviews. Right? In fact, most of the […]

How to write a great introduction: the structure that works every time

So many writers focus on the body of their book – the key points they’ll use to express their argument, which case studies would work, which experts to quote, etc. – that they forget about their introduction. In fact, I even had one client say something along the lines of “isn’t the introduction just fluff?” […]

The Ultimate Guide to Funding Your Book with Partnerships

​You’ve almost finished your draft and you start shopping around for publishing quotes. One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution. Regardless of where your suppliers […]

When an Amazon bestseller campaign goes wrong

When you’re running an Amazon bestseller campaign (or any bestseller campaign, for that matter), timing is everything. So what happens when things don’t go to plan? Advertising dollars are wasted, marketing activity gets put on hold, and if you’ve been building up anticipation in advance, you can lose a lot of the buzz you generated. […]