Is content king? Find out on Taking Care of Business

For the last few years, content marketing has been the king of marketing your business online. The theory is simple – if you provide your potential customers with enough value up front, when they are ready to buy you will be the first one they think of. The ultimate goal is to have them thinking, ‘If I […]

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Should you relaunch your book?

I can still remember the day… It was mid-August, 2015. I had an event coming up on the 22nd where I’d be sharing my business journey with an audience of 400-500 people, and I wanted to make sure my book was available to take on stage and to sell afterwards. The week before, six boxes […]

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What goes on your copyright (or imprint) page?

Open up any professionally published book. On page 1 you’ll see the title. On the flipside, you’ll see a bunch of scary legal information – copyright symbols, disclaimers, ISBNs, Dewey numbers, publisher details and more. This is your book’s copyright page, or imprint page. If your book is being published by a traditional publisher, or […]

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Interview: Business success lessons on The Entrepreneur Way

A few weeks ago I was lucky enough to be interviewed on The Entrepreneur Way by serial entrepreneur Neil Ball about the biggest lessons I’ve learnt on my entrepreneur journey – check it out at Positioning Yourself as an Expert in Your Niche with Jacqui Pretty. Just some of what we covered included: Entrepreneurial role models The […]

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How one entrepreneur got a $25,000 contract ‘because you’re a published author’

How often do you see your potential clients trying to do it all themselves? With the accessibility of online technologies today, any entrepreneur can  create their own website, do their own copywriting, design their own brochures and manage their own social media campaigns.  Unfortunately, even though they can achieve all of this themselves, it’s a challenge to do it well and […]

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Interview with Clarissa Rayward

In this episode of Entrepreneur to Author I speak with Clarissa Rayward, a family lawyer who has leveraged her book to lead to media appearances, speaking opportunities and more clients engaging her firm than ever before. It all began in 2008, when Clarissa established Brisbane Family Law Centre. At BFLC her team of lawyers work alongside counsellors and financial planners to […]

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