Build thought leadership IP that sets you apart

Join the SPARC™ IP Thought Leadership Incubator and turn your expertise into powerful, proprietary ideas that fuel visibility, credibility, and growth. (Even if you’re not sure what your framework is yet—or how to turn it into content your audience will actually care about.)

You're brilliant at what you do… so why does it feel so hard to stand out?

Everywhere you look, others are speaking on big stages, publishing books, launching programs, getting interviewed—and it’s not because they’re smarter than you. It’s because they’ve found a way to package their ideas into something the market understands, wants, and pays for.

But translating your messy brilliance into clear, compelling thought leadership isn’t easy.
You might:

Struggle to articulate your unique point of view
Feel unsure what makes your IP different
Have content that doesn’t quite land with your audience
Wonder if you’re even solving the right problem

It’s not a marketing issue. It’s a clarity and structure issue.

And when your ideas aren’t structured, your thought leadership can’t scale.

The SPARC™ IP Thought Leadership Incubator

A practical, high-touch program that helps you:

Clarify your unique perspective
Build powerful, proprietary intellectual property
Create the assets that fuel authority, demand, and business growth

Using the SPARC™ IP Framework, you’ll develop IP that is:

Substantive: Meaningful, impactful, and deep
Proprietary: Truly yours, defensible, and differentiated
Aligned: Tightly connected to your business strategy
Relevant: Timely, resonant, and needed by your audience
Commercial: Monetizable and offer-ready

You’ll walk away with IP you’re proud of—and a clear plan to use it across your brand, content, offers, and book.

Here’s What You’ll Get When You Join

Gain access to a proven framework, expert coaching, and a like-minded community to help you sharpen your thinking, clarify your message, and build powerful, business-aligned thought leadership. Whether you’re focused on creating a signature keynote, a flagship piece of content, or your next book, this incubator equips you with the tools, structure, and support to make it real—and make it count.

A Proven 6-Week Process

Six structured modules designed to take you from idea to implementable IP.

Clear weekly focus to maximize results without overwhelm.

Live Expert Coaching with Scott MacMillan

Get direct guidance and insights from a top thought leadership strategist.

No generic advice—this is customized to your business and IP.

Hands-On Feedback on Your Framework & Blueprint

Real-time critique and refinement of your ideas.

Walk away with something tangible—not just theory.

Your Thought Leadership Blueprint

Map your core IP into a usable, repeatable structure.

Built on the same methodology behind over 150 authority-building books.

A Strategic Content Roadmap

Turn your IP into books, podcasts, courses, and more.

Clarify what content to create, when, and why.

Monetization and Business Integration

Learn how to embed your IP into your offers and revenue streams.

Focused strategies for lead generation, productization, and positioning.

Who’s Behind This?

The SPARC™ IP Incubator is led by Scott A. MacMillan, publisher of Entrepreneur to Author and president of Grammar Factory Publishing. He’s helped hundreds of experts transform messy brilliance into marketable ideas—and publish books that scale their authority and impact.

A former BCG management consultant and VP Strategy at Rogers, Scott blends strategic rigor with creative clarity to help you build IP that performs.

What Past Clients Say

Kim Luret

Women's Empowerment Coach

I Now Have a Blueprint to Follow

[I also got] invaluable advice and resources to market myself and spread my message, broken down into bite-sized pieces that I can understand and not be overwhelmed by. I now have a blueprint to follow and am so grateful. Thank you!

Hailey Cavill

Social Entrepreneur

Empowering and Valuable

[It] was so empowering and valuable to describe my idea and to flesh it out. All of a sudden it became real and doable.

Nick Sutherland

Clinical Hypnotherapist

Some of the Best Money I've Spent

Some of the best money I have spent recently. I now have some space in my head after unpacking it today and getting the backbone for my book done. Thank you.

Program Modules

Here's what’s in the SPARC IP Thought Leadership Incubator

Module 1: Set Your Strategic Foundations

Clarify your vision, goals, and audience so your thought leadership aligns with your business objectives. You’ll identify your most valuable expertise and choose the IP focus that will create real traction and credibility.

Module 2: Discover What Makes You SPARC™

Learn the five SPARC™ IP criteria — Substantive, Proprietary, Aligned, Relevant, and Commercialized — and evaluate your ideas through this lens to ensure they’re impactful, differentiated, and monetizable.

Module 3: Codify Your Framework

We’ll help you turn your expertise into a clear, visual framework that becomes the backbone of your thought leadership. This framework will anchor your book, content, and offers — and set you apart as a category expert.

Module 4: Build Your Thought Leadership Blueprint

Using our Book Blueprint methodology, you’ll expand your framework into a detailed blueprint for a book, keynote, or signature content series. This becomes the go-to reference for scaling your ideas across platforms.

Module 5: Design Your Content Roadmap

Now that your IP is mapped, it’s time to bring it to life. You’ll create a high-leverage content roadmap — articles, podcasts, presentations, videos, and more — all drawn from your framework and aligned to your business goals.

Module 6: Commercialize Your Ideas

Thought leadership isn’t just about influence — it’s about income and impact. You’ll explore offers, product pathways, and business models that let you package, price, and sell your IP with clarity and confidence.

What Makes the SPARC IP Incubator Unique

There are other programs that talk about thought leadership — but SPARC IP is different. This isn’t a course. It’s a focused incubator designed to turn your ideas into powerful, structured IP that drives real business results.

Thought Leadership with Commercial Firepower

We don’t stop at frameworks and philosophies. Your IP will be designed to sell, serving as the foundation for products, services, and content that convert.

Built by a Publisher, for Experts Who Publish

This incubator is led by Scott MacMillan — author, publisher, and strategist — who has helped 100+ experts turn their ideas into high-impact books and authority-building content.

Not Just Strategy. Structured Execution.

We combine high-level positioning with structured workflows. You’ll walk away with a fully developed IP framework and a detailed blueprint for leveraging it across content, offers, and channels.

Real-Time Expert Feedback

Every step of the way, you get live feedback — on your framework, your messaging, and your monetization approach — to ensure your IP is refined, resonant, and ready to go.

Compact and Powerful

Six weeks. One focused project. A lasting asset. You’ll build thought leadership that’s not only authentic but deeply aligned with your business goals.

Build IP That Drives Revenue — Not Just Reach

Most programs help you get visible. But visibility without substance won’t move the needle. The SPARC IP Incubator gives you a complete, commercial-grade framework to grow your authority and your business — the kind of IP that consultants charge tens of thousands to develop, or that takes years of trial and error to build alone at a fraction of the cost of a strategist or ghostwriter. PLUS you come away with a reusable blueprint that anchors your thought leadership for years to come.

Instance 1

Core

One-time investment

1,990

6 live sessions
SPARC IP Thought Leadership Blueprint
Content roadmap
Templates, tools, and expert feedback

Popular

PLUS

One-time investment

2,990

6 live sessions
SPARC IP Thought Leadership Blueprint
Content roadmap
Templates, tools, and expert feedback
PLUS: 6-week book coaching
PLUS: Manuscript editing assessment

faq

Is this just for people writing a book?

No—your IP can be applied to books and speaking, programs, offers, content, and brand strategy.

What if I’m not clear on my topic yet?

Perfect. We’ll help you find and sharpen it.

What if I’ve already started building my IP?

Great! We’ll help you refine, validate, and commercialize it.

When does it start?

If the enroll links are live, the next cohort kicks off within the next 6 weeks. Otherwise, join the waitlist and we'll contact you when the next intake opens.

A Personal Note from Me

I created the SPARC IP Thought Leadership Incubator because I’ve seen too many brilliant experts struggle to package and position their ideas in a way that cuts through the noise, builds real authority, and drives meaningful business results.

If you’re reading this, chances are you’ve already got deep expertise — but maybe it’s still trapped in your head, or scattered across decks, documents, and half-finished content ideas. I know how frustrating that can feel… and how energizing it is once you finally nail your message, your method, and your market.

That’s what we’ll do together in the Incubator.

This is the program I wish I had when I started — structured, practical, and focused on real outcomes. If you’re ready to get your ideas working for your business, I’d love to help you make it happen.

See you inside.