Category Archives for "Entrepreneurship"

7 Mistakes the Entrepreneur Makes as a First-Time Author

Common wisdom tells us that “Everybody has a book in them”, and the stats back this up. More than 80% of people say they hope to become a first-time author.  Entrepreneurs are no exception. At Grammar Factory, we recently surveyed business owners. We found that even among this time-starved group, nearly 70% want to write a […]

Interview: Business success lessons on The Entrepreneur Way

A few weeks ago I was lucky enough to be interviewed on The Entrepreneur Way by serial entrepreneur Neil Ball about the biggest lessons I’ve learnt on my entrepreneur journey – check it out at Positioning Yourself as an Expert in Your Niche with Jacqui Pretty.Just some of what we covered included: Entrepreneurial role models The biggest difficulties when […]

2x your conversions and 3x your rates by tapping into your customers’ secret desires

I launched Grammar Factory as a freelance editor in 2013. I was charging $1,500 for a structural edit, and my goal was to book three to four clients a month so I could quit my corporate job.While I had some leads coming in, I lacked the business experience, social proof, and referrals to sell them on my […]

Market research lessons from the greatest art con of the 20th century

When working on a client’s book, it never ceases to amaze me when I come across content that isn’t relevant to their target readers. This could include terminology they don’t recognise, examples they won’t resonate with, or information that doesn’t clearly relate to what they’re trying to learn from the book.The end result? This content […]

The #1 reason 98% of entrepreneurs struggle

Imagine this scenario…You sign up for a business course or coaching program.Your coach makes you delve deep into the passion behind your business. They open your eyes to new possibilities and endless horizons. They build your confidence, telling you about the difference you could make and the impact you could have on the world.You realize […]

Why didn’t I write a book sooner? The biggest stumbling block on every entrepreneur’s self-publishing journey

One of the most valuable questions for any business owner is, ‘what can you do that will make the biggest difference in your business, right now?’In my case, I knew it was writing a book. Having worked with over 100 entrepreneurs, I’d seen the difference that writing a book made to their businesses – some became […]

The secret to standing out in your industry

When I got the interview for one of my first writing jobs, I was over the moon. I spent days researching the company, the industry and where it was going. I stalked people at the company on LinkedIn and even managed to have a pre-interview coffee with a former employee, which gave me inside information […]