Entrepreneurship Archives | Grammar Factory Publishing

Category Archives for "Entrepreneurship"

Core product sales: How to generate leads with your book

Gisele is a powerhouse of a management consultant. She pulls in nearly $1 million in annual sales, three-quarters of which is profit. But while she’s always been sharp and talented, she wasn’t always landing the five- and six-figure deals she does today. You see, Gisele struggled with lead generation with many enquiries being a poor […]

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Small business cafe in recession

Small business recession: 5 investments to make in a downturn

Governments around the world are working hard on both health and economic fronts. They’re trying desperately to fight back the escalating COVID-19 (novel coronavirus pneumonia) and its impending impact on the global economy. If like me, you’re in regular (non-physical!) contact with the entrepreneur community, you too have likely been debating how can small business […]

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Nonfiction book strategy: Linking your book to your business

Unfortunately, many entrepreneurs’ books fail to drive meaningful results because too often, business owners don’t treat their nonfiction book strategy with the same rigour as the rest of their business. If your book isn’t grounded in your business strategy, and if it isn’t approached with strategic thought, the result can feel disconnected.  An effective nonfiction book […]

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man reading in bookstore

Reader Strategy: How to make your book connect with your customers

As an experienced business-person, you understand the importance of knowing your customer. Your customer strategy allows you to tailor your branding, products, marketing, all your communications, in ways that feel personally relevant to the people you’re serving. As an author, your customer is your reader, and so it’s just as important to have a reader strategy […]

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7 Mistakes the Entrepreneur Makes as a First-Time Author

Common wisdom tells us that “Everybody has a book in them”, and the stats back this up. More than 80% of people say they hope to become a first-time author.  Entrepreneurs are no exception. At Grammar Factory, we recently surveyed business owners. We found that even among this time-starved group, nearly 70% want to write a […]

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Interview: Business success lessons on The Entrepreneur Way

A few weeks ago I was lucky enough to be interviewed on The Entrepreneur Way by serial entrepreneur Neil Ball about the biggest lessons I’ve learnt on my entrepreneur journey – check it out at Positioning Yourself as an Expert in Your Niche with Jacqui Pretty.Just some of what we covered included: Entrepreneurial role models The biggest difficulties when […]

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The #1 reason 98% of entrepreneurs struggle

Imagine this scenario…You sign up for a business course or coaching program.Your coach makes you delve deep into the passion behind your business. They open your eyes to new possibilities and endless horizons. They build your confidence, telling you about the difference you could make and the impact you could have on the world.You realize […]

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The secret to standing out in your industry

When I got the interview for one of my first writing jobs, I was over the moon. I spent days researching the company, the industry and where it was going. I stalked people at the company on LinkedIn and even managed to have a pre-interview coffee with a former employee, which gave me inside information […]

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