Entrepreneur to Author, by Scott A. MacMillan
Entrepreneur to Author: How to Write and Publish a Book that Builds Authority and Grows Your Business – Jun 2020
by Scott A. MacMillan (Author)
Small business owners are struggling to stand out. For example, they’re losing deals to the competition, being ignored by the media, and missing out on partnerships that could grow their business. As a result, they’re not achieving their most important goals and entrepreneurship feels more like a grind than a source of energy, let alone wealth. It seems that if they rest, the business rests too. So, they keep hustling and sprinting, hoping to get enough traction to catch their breath and enjoy the life they’ve chosen.
Increasingly, entrepreneurs realize that writing a book can build authority, generate leads, and provide valuable I.P. that helps scale their business. However, most aren’t confident in their ability to do it. Why? First of all, they struggle to find time to write a 30,000+ word manuscript. Secondly, they fear their writing isn’t strong enough. And thirdly, they worry their book won’t deliver a positive, measurable ROI.
Entrepreneur to Author offers a clear road-map for writing and publishing a book that builds authority and grows your business. Through analytical and business-minded concepts that speak to an entrepreneur’s results-driven mindset, you’ll gain confidence in your ability to become an outstanding first-time author. Furthermore, you become confident in your book’s ability to build your authority and grow your business so it can scale up...without you burning out.
About the Author
Scott A. MacMillan is a 20+ year veteran of media, publishing, and management consulting. He has advised leaders from start-up founders to C-suite executives. With roles in operations, digital media, and brand licensing at Corus Entertainment, Scott was responsible for licensing out brand I.P. to book and interactive media publishers. Subsequently, Scott joined global consultancy, Boston Consulting Group (BCG), where he advised clients in the US, Canada, Australia, and Asia. Thereafter, he joined Rogers Media’s Senior Leadership Team as VP of Strategy. After that, he served as VP of Digital Product and Innovation in Rogers’ Publishing Division. Today, Scott is a publisher, entrepreneur, and start-up adviser and helps entrepreneurs write and publish books that grow their business.
Publisher: Grammar Factory Publishing (June 2020)