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Your ultimate guide to writing an expert nonfiction book

As entrepreneurs, we have a strong handle on goal setting. We want to get the next client, beat last month’s revenue, land a huge deal, or maybe even write an awesome book.

The mistake most of us make is focusing on the goal itself. We make it specific. We visualize. We give it an end date.

And then we hope for the best. Yet while we work hard at whatever we think will help us make headway, this doesn’t always translate into concrete progress. Why? Because we don’t have a system.

While your goal is your destination and gives you something to work towards, a system is the roadmap that will take you there.

When it comes to writing your book, your goal might be:

Find the right idea
Write 30,000 words by the end of the month
Get published in six months

These goals are all excellent, but where do you start? Without a system, it’s easy to sit in front of your screen staring at a blinking cursor on an empty page, wondering where the words will come from.

By contrast, a system for each of these goals might be:

Brainstorm twenty book ideas, and then use three criteria to assess whether or not they’re the right ones
Map out your book idea, including how your book is organised, what content goes where, and the major questions you need to answer when discussing each topic, then use this blueprint to guide your writing over the next thirty days
Plan out the activities that need to happen for you to publish your book, contact experts who can help with each stage of the process and create a timeline for each step and the entire process

Goals are the destination – systems are the roadmap.

This is what these resources and the emails you’ll be getting over the coming weeks will teach you. They'll give you insights into a system for writing a book that builds your authority, at scale, and grows your business. Even if your direction changes or you decide that a book isn’t for you, you'll still have:

Written content you can re-purpose for your website, blog posts, articles, booklets, or keynote speeches
Discovered how to dissect and explain your ideas, which you can then use when teaching, pitching or writing to anyone, and
Practiced managing a large-scale project over several months, through which you’ll learn skills you can apply to other areas of your business

Are you ready to get started?

Then start exploring the links in the menu, and keep an eye on your inbox over the coming weeks.