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Category Archives for "Writing"

Should you hire a ghost writer to write your book?

You want to write a book. In fact, you’ve been wanting to write a book for years now, but you just haven’t been able to make it happen. Business has been crazy, the family keeps growing and changing and every time you think you might be able to put some time aside, something comes up. […]

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Nonfiction book structure

Four ways to structure your nonfiction book

There are many ways to go about writing a nonfiction book. Some writers take years to finish their books. Some take months. Some take weeks. Some can even finish their book in a few days. So what’s the secret to writing well and writing quickly? Structure. Simply, if you have a clear structure, not only […]

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Sure, anyone can write a book . . . but should they?

Don’t think you can write a book? Don’t worry, everyone can. In fact, I’ll teach you how. ‘Anyone can write a book’ is a favoured marketing line used by writing coaches and similar professionals across the globe to get you to buy their products and services. Now the purists in my field often respond by […]

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How to incorporate great interviews into your book

You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]

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What goes on your copyright (or imprint) page?

Open up any professionally published book. On page 1 you’ll see the title. On the flipside, you’ll see a bunch of scary legal information – copyright symbols, disclaimers, ISBNs, Dewey numbers, publisher details and more. This is your book’s copyright page, or imprint page. If your book is being published by a traditional publisher, or […]

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Chapter structure made easy: our fail-proof guide

For every non-fiction book (particularly ‘how to’ books), there is one chapter structure that works every time. It’s effective, interesting and easy to follow, which makes for happy readers who are not only more likely to finish that chapter, but to read the next one too. I call it ‘what’, ‘why’, ‘how’. What No matter […]

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Think content is king? Think again

Content is important – no argument here. After all, it doesn’t matter how much style you have if there’s no substance. However, for your content to have any impact, it needs to be delivered in an easily-digestible form. You create this with your structure. Why structure is so important While many people think an editor […]

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How to choose what goes into your book

You’ve been in business for a few years now, and you have a whole slew of marketing content up your sleeve – brochures, flyers, blog posts, articles, interviews, case studies and more. Writing a book should be easy, right? You can just use your existing content to bulk up your word count. While using existing […]

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