Category Archives for "Writing"

The 4-step process for choosing a book title that works hard and stands out

When publishing an expertise-based nonfiction book, there are a lot of different elements to consider. It’s how it gets the right attention so that the people you want reading it, read it. You need to plan your book strategically, use appropriate promotion and monetization strategies, and package it so readers will see it and think: […]

5 tips for working with a professional editor on your first business book

If you’re a first-time author, you’ve likely never worked with a professional editor. If that’s the case, then there are a few things you should know, from choosing the right editor to understanding the editing process. By working effectively with your editor, you can make certain your book will be engaging and interesting — and that it […]

Self-editing your manuscript: 3 levels for improving your business book

If you’ve completed your first-draft business book manuscript – first, let me say, congratulations! You’ve come a long way, and gotten much further than most. But now it’s time for self-editing your manuscript so it’s ready to send to a professional editor or to get early input from readers.  Though it may seem daunting, there are […]

4 types of content to make your business book interesting for readers

When you’re writing a book as an entrepreneur, you’ll include a lot of different kinds of content. Much of this will come from your own experience and content you already have, such as blog posts, internal documents, and information you send out to customers. You might have an outline or even a first draft that […]

6 writing tools to help you write your business book

Writing a book for your business can be a great strategy for any entrepreneur – especially those in fields where success depends on authority and professional credibility. It’s worth putting in the time and effort, even though it may be challenging at times.  But just because it’s challenging at times, that doesn’t mean it has to […]

The 4 best nonfiction book types for the entrepreneur writing a book

When you’re putting together a book as an entrepreneur-turned-author, one of the most important things to think about is which of the nonfiction book types you’ll use for your book.Your book type impacts the overall structure and content of your book. Without making this decision explicit, you’ll very likely end up writing with competing structures […]

8 types of questions to create your business book’s Ideal Reader Profile

When you’re writing a book for your business, clarifying whom you’re writing for lets you make good decisions. It helps you decide on your subject and what topics to cover. It also guides the language you use and even the book cover and internal layout design choices you make (or rather your designer makes). This […]

7 Mistakes the Entrepreneur Makes as a First-Time Author

Common wisdom tells us that “Everybody has a book in them”, and the stats back this up. More than 80% of people say they hope to become a first-time author.  Entrepreneurs are no exception. At Grammar Factory, we recently surveyed business owners. We found that even among this time-starved group, nearly 70% want to write a […]

Should you hire a ghost writer to help write your book?

You want to write a book. In fact, you’ve been wanting to write a book for years now. But still no book. Should you hire a ghost writer? What is a ghost writer?A ghost writer is a professional writer who writes your book for you for a fee. They let you put your name on the […]

How to write a great introduction: the structure that works every time

So many writers focus on the body of their book – the key points they’ll use to express their argument, which case studies would work, which experts to quote, etc. – that they forget about their introduction. In fact, I even had one client say something along the lines of “isn’t the introduction just fluff?” […]

Looking for a ghost writer? 5 questions to find the right match for your book

So you want to publish a book, but you don’t want to write it yourself… then it’s time to start looking for a ghost writer.What is a ghost writer? A ghost writer is a professional writer who will write your book for you, while still allowing you to take credit as the official author of the book. […]

Four ways to structure a nonfiction book

There are multiple ways to structure a nonfiction book. The right structure can be the secret to writing well and quickly. Some writers take years to finish their books, some take months, and some take weeks. Believe it or not, some can even finish their book in a few days.When you clearly structure a nonfiction, […]

How to get influencers to endorse your book (aka: getting forewords and testimonials)

Have you ever noticed how successful books always seem to have quotes on the front cover? They’re usually written by someone influential and rave about how great the book is, how knowledgeable the author is, and how everyone and their cat should get a copy.Wouldn’t you love to have the influencers in your industry saying […]

How to incorporate great interviews into your book

You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]