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Category Archives for "Writing"

How to write a great introduction: the structure that works every time

So many writers focus on the body of their book – the key points they’ll use to express their argument, which case studies would work, which experts to quote, etc. – that they forget about their introduction. In fact, I even had one client say something along the lines of “isn’t the introduction just fluff?” […]

Looking for a ghost writer? 5 questions to find the right match for your book

So you want to publish a book, but you don’t want to write it yourself… then it’s time to start looking for a ghost writer. What is a ghost writer? A ghost writer is a professional writer who will write your book for you, while still allowing you to take credit as the official author of the […]

Should you hire a ghost writer to write your book?

You want to write a book. In fact, you’ve been wanting to write a book for years now, but you just haven’t been able to make it happen. Business has been crazy, the family keeps growing and changing and every time you think you might be able to put some time aside, something comes up. […]

Four ways to structure your nonfiction book

There are many ways to go about writing a nonfiction book. Some writers take years to finish their books. Some take months. Some take weeks. Some can even finish their book in a few days. So what’s the secret to writing well and writing quickly? Structure. Simply, if you have a clear structure, not only […]

How to get influencers to endorse your book (aka: getting forewords and testimonials)

Have you ever noticed how successful books always seem to have quotes on the front cover? They’re usually written by someone influential and rave about how great the book is, how knowledgeable the author is, and how everyone and their cat should get a copy. Wouldn’t you love to have the influencers in your industry […]

0 Sure, anyone can write a book . . . but should they?

Don’t think you can write a book? Don’t worry, everyone can. In fact, I’ll teach you how. ‘Anyone can write a book’ is a favoured marketing line used by writing coaches and similar professionals across the globe to get you to buy their products and services. Now the purists in my field often respond by […]

How to incorporate great interviews into your book

You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]

So you’ve done a mind map… how much detail do you actually need?

If you’ve read Book Blueprint or have seen me speak, you’ll know that I’m a big fan of mind mapping to gain clarity on your book idea. But how much information do you need in a mind map? How do you know if you’ve done it right? And, if you’re using it as a way […]

What goes on your copyright (or imprint) page?

Open up any professionally published book. On page 1 you’ll see the title. On the flipside, you’ll see a bunch of scary legal information – copyright symbols, disclaimers, ISBNs, Dewey numbers, publisher details and more. This is your book’s copyright page, or imprint page. If your book is being published by a traditional publisher, or […]

How to rapidly generate 20+ ideas your audience can’t wait to read

I’d just gotten the biggest guest posting opportunity of my career – the chance to write for a site with more than 500,000 engaged subscribers. Everything was at stake. A great post would take my business to an entirely new level. A bad one would make it tough to ever get that kind of opportunity […]

0 How I wrote a 34,000 word book in 3 days, and how you can too

At the end of October 2014, I accidentally ended up with a week off. Having felt guilty about not having written a book for a couple of months at this stage, I decided that would be my focus. I gave myself seven days to finish my first draft. Why seven days? First, I’d created a […]

Why didn’t I write a book sooner? The biggest stumbling block on every entrepreneur’s self-publishing journey

One of the most valuable questions for any business owner is, ‘what can you do that will make the biggest difference in your business, right now?’ In my case, I knew it was writing a book. Having worked with over 100 entrepreneurs, I’d seen the difference that writing a book made to their businesses – some […]

0 Chapter structure made easy: our fail-proof guide

For every non-fiction book (particularly ‘how to’ books), there is one chapter structure that works every time. It’s effective, interesting and easy to follow, which makes for happy readers who are not only more likely to finish that chapter, but to read the next one too. I call it ‘what’, ‘why’, ‘how’. What No matter […]

Think content is king? Think again

Content is important – no argument here. After all, it doesn’t matter how much style you have if there’s no substance. However, for your content to have any impact, it needs to be delivered in an easily-digestible form. You create this with your structure. Why structure is so important While many people think an editor […]

How to choose what goes into your book

You’ve been in business for a few years now, and you have a whole slew of marketing content up your sleeve – brochures, flyers, blog posts, articles, interviews, case studies and more. Writing a book should be easy, right? You can just use your existing content to bulk up your word count. While using existing […]

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