Category Archives for "Self-publishing"

Monetizing your book: Writing a nonfiction book series and executing the Serial Author Strategy

Discover how to monetize your book by building an author platform and a loyal and growing following of readers over the long term. For the entrepreneur writing an expertise-based nonfiction book, there are many ways to monetize it and deliver value for the author and their business. Selling books is typically not at the top of […]

Monetizing a business book: The product development strategy

By the time your book is published, you and your publishing team spent countless hours nailing the structure. You’ve refined the message and packaged it to appeal to your ideal reader. Whether intended or not, you now have much more than a book. You have a master content asset. This valuable intellectual property can now […]

Core product sales: How to generate leads with your book

Gisele is a powerhouse of a management consultant. She pulls in nearly $1 million in annual sales, three-quarters of which is profit. But while she’s always been sharp and talented, she wasn’t always landing the five- and six-figure deals she does today. You see, Gisele struggled with lead generation with many enquiries being a poor […]

Monetizing your book: 3 key strategies for entrepreneurs-turned-author

ROI. Return on investment. Is it just a mythic and elusive goal for the entrepreneur-turned-author? Unless you’re writing only for the love of it or to check an item off your bucket list, then it better not be. But with most part-time authors generating paltry income from book sales, how can you make sure your […]

Outline a nonfiction book: 7 steps to building a book blueprint

When a first-time author sits down to outline a nonfiction book, the exercise is often a quick one — nothing more than sketching out a high-level table of contents. Unfortunately, that approach is insufficient and results in wasted time and effort. And all too often, it’s why authors suffer from the dreaded writer’s block. In […]

How to get media attention for your book and build your profile

When you’ve written a book for your business, you need to find ways to expose it to your ideal readers. The last thing you want, after having spent so long writing, editing, publishing it, is to launch it into a black hole of silence. That’s why it’s important to use the right strategies to garner […]

The 4-step process for choosing a book title that works hard and stands out

When publishing an expertise-based nonfiction book, there are a lot of different elements to consider. It’s how it gets the right attention so that the people you want reading it, read it. You need to plan your book strategically, use appropriate promotion and monetization strategies, and package it so readers will see it and think: […]

The Book Consideration Funnel: How Readers Think When Buying a Book

Once you’ve published a book, a big part of your success is – you guessed it – people reading it. While there’s credibility that comes with having written and published, many of the benefits don’t accrue until someone reads your words and puts your advice into practice. But before that can happen, readers need to […]

3 Self-Publishing Financing Sources to for Funding Your Book

If you’re self-publishing a book to support your business, you’ll eventually have to think about how you’ll be funding you book and its publication.Many entrepreneurs simply treat their book as a business expense. So, before looking at alternative funding sources, talk to your accountant about how you might finance your book within your business’s operating […]

5 tips for working with a professional editor on your first business book

If you’re a first-time author, you’ve likely never worked with a professional editor. If that’s the case, then there are a few things you should know, from choosing the right editor to understanding the editing process. By working effectively with your editor, you can make certain your book will be engaging and interesting — and that it […]

Self-editing your manuscript: 3 levels for improving your business book

If you’ve completed your first-draft business book manuscript – first, let me say, congratulations! You’ve come a long way, and gotten much further than most. But now it’s time for self-editing your manuscript so it’s ready to send to a professional editor or to get early input from readers.  Though it may seem daunting, there are […]

4 types of content to make your business book interesting for readers

When you’re writing a book as an entrepreneur, you’ll include a lot of different kinds of content. Much of this will come from your own experience and content you already have, such as blog posts, internal documents, and information you send out to customers. You might have an outline or even a first draft that […]

6 writing tools to help you write your business book

Writing a book for your business can be a great strategy for any entrepreneur – especially those in fields where success depends on authority and professional credibility. It’s worth putting in the time and effort, even though it may be challenging at times.  But just because it’s challenging at times, that doesn’t mean it has to […]

The 4 best nonfiction book types for the entrepreneur writing a book

When you’re putting together a book as an entrepreneur-turned-author, one of the most important things to think about is which of the nonfiction book types you’ll use for your book.Your book type impacts the overall structure and content of your book. Without making this decision explicit, you’ll very likely end up writing with competing structures […]