Unfortunately, many entrepreneurs’ books fail to drive meaningful results because too often, business owners don’t treat their nonfiction book strategy with the same rigour as the rest of their business. If your book isn’t grounded in your business strategy, and if it isn’t approached with strategic thought, the result can feel disconnected. An effective nonfiction book […]
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As an experienced business-person, you understand the importance of knowing your customer. Your customer strategy allows you to tailor your branding, products, marketing, all your communications, in ways that feel personally relevant to the people you’re serving. As an author, your customer is your reader, and so it’s just as important to have a reader strategy […]
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The key to understanding nonfiction book ROI is the business case. A business case takes the mostly financial view of the benefits expected, subtracts the costs of the project, and then turns that into a percentage return (ROI). Having been involved in more business casing efforts than I care to admit, I’ll be the last person […]
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Common wisdom tells us that “Everybody has a book in them”, and the stats back this up. More than 80% of people say they hope to become a first-time author. Entrepreneurs are no exception. At Grammar Factory, we recently surveyed business owners. We found that even among this time-starved group, nearly 70% want to write a […]
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Suni Sánchez is a self-titled ‘fierce champion’ of parents and children. Her book, Welcome to Parenthood: How to design a fabulous family life, is a result of nearly a decade of studying the connections and patterns in parent-child relationships.It seems Suni was destined to write a book, even if she hadn’t always known it. A mountain […]
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I was at a publishing workshop for entrepreneurs. The guru stood on stage in front of a slide with a picture of an ambulance on display. He was preparing us for the cost of self-publishing a book through his company.“My prices are high. They are so high that you’re not going to believe it. We […]
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Every year the Grammar Factory team is lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]
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You’ve almost finished your draft and you start shopping around for publishing quotes.One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution.Regardless of where your suppliers […]
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It’s often said that it takes a village to raise a child – the same could be said about publishing a book.While it is possible to do it all yourself in Microsoft Word, Photoshop and uploading your files to one of the many free eBook sites available, this approach is rife with potential pitfalls and it’s […]
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Every year my team and I are lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]
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You’ve written a book, or are in the middle of your first draft, and you’ve started thinking about your publishing options. Should you try to get a traditional publishing deal, or would self-publishing make more sense for you and your book?Over the past decade, publishing has changed. Fifteen years ago, traditional publishing was the only […]
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Have you ever noticed how successful books always seem to have quotes on the front cover? They’re usually written by someone influential and rave about how great the book is, how knowledgeable the author is, and how everyone and their cat should get a copy.Wouldn’t you love to have the influencers in your industry saying […]
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Ever wanted to write a book but you don’t have the time and you don’t know how to get it out there?In this episode of Business Brainfood I share with Ben Fewtrell how you can finally make the leap. In this episode you will learn: How a book can help you stand out from the noise How […]
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For the last few years, content marketing has been the king of marketing your business online.The theory is simple – if you provide your potential customers with enough value up front, when they are ready to buy you will be the first one they think of. The ultimate goal is to have them thinking, ‘If I […]
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Open up any professionally published book. On page 1 you’ll see the title. On the flipside, you’ll see a bunch of scary legal information – copyright symbols, disclaimers, ISBNs, Dewey numbers, publisher details and more. This is your book’s copyright page, or imprint page.If your book is being published by a traditional publisher, or if […]
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