When you’ve written a book for your business, you need to find ways to expose it to your ideal readers. The last thing you want, after having spent so long writing, editing, publishing it, is to launch it into a black hole of silence.That’s why it’s important to use the right strategies to garner media […]
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When publishing an expertise-based nonfiction book, there are a lot of different elements to consider so it gets the right attention and so that the people you want reading it, read it. You need to plan your book strategically, use appropriate promotion and monetization strategies, and package it so readers will see it and think: […]
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The Book Consideration Funnel: How Readers Think When Buying (or NOT Buying) Your BookOnce you’ve published a book, a big part of your success is – you guessed it – people reading it. While there’s credibility that comes with having written and published, many of the benefits don’t accrue until someone reads your words, puts […]
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If you’re self-publishing a book to support your business, you’ll eventually have to think about how you’ll fund its publication.Many entrepreneurs simply treat their book as a business expense. So, before looking at alternative funding sources, talk to your accountant about how you might finance your book within your business’s operating budget, considering expense timing, […]
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If you’re a first-time author, you’ve likely never worked with a professional editor. If that’s the case, then there are a few things you should know, from choosing the right editor to understanding the editing process. By working effectively with your editor, you can make certain your book will be engaging and interesting — and that it […]
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If you’ve completed your first-draft business book manuscript – first, let me say, congratulations! You’ve come a long way, and gotten much further than most. But now it’s time for self-editing your manuscript so it’s ready to send to a professional editor or to get early input from readers. Though it may seem daunting, there are […]
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When you’re writing a book as an entrepreneur, you’ll include a lot of different kinds of content. Much of this will come from your own experience and content you already have, such as blog posts, internal documents, and information you send out to customers. You might have an outline or even a first draft that […]
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Writing a book for your business can be a great strategy for any entrepreneur – especially those in fields where success depends on authority and professional credibility. It’s worth putting in the time and effort, even though it may be challenging at times. But just because it’s challenging at times, that doesn’t mean it has to […]
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When you’re putting together a book as an entrepreneur-turned-author, one of the most important things to think about is which of the nonfiction book types you’ll use for your book.Your book type impacts the overall structure and content of your book. Without making this decision explicit, you’ll very likely end up writing with competing structures […]
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When you’re writing a book for your business, clarifying whom you’re writing for lets you make good decisions. It helps you decide on your subject and what topics to cover. It also guides the language you use and even the book cover and internal layout design choices you make (or rather your designer makes). This […]
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At Grammar Factory, we’ve helped hundreds of entrepreneurs write and publish books that help them build authority and create a platform for business growth. I’ve seen firsthand the value that entrepreneurs get from creating a long-form book. Their book provides a foundation for building their profile, generating qualified leads, developing profitable products, and scaling their […]
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As in previous years, the Grammar Factory team had the pleasure of working with an amazing group of entrepreneurs and business leaders who are making a splash in their respective areas of expertise. They have immense knowledge and expertise to share, and we’re honoured to be able to publish their books and help them further […]
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Unfortunately, many entrepreneurs’ books fail to drive meaningful results because too often, business owners don’t treat their nonfiction book strategy with the same rigour as the rest of their business. If your book isn’t grounded in your business strategy, and if it isn’t approached with strategic thought, the result can feel disconnected. An effective nonfiction book […]
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As an experienced business-person, you understand the importance of knowing your customer. Your customer strategy allows you to tailor your branding, products, marketing, all your communications, in ways that feel personally relevant to the people you’re serving. As an author, your customer is your reader, and so it’s just as important to have a reader strategy […]
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