Category Archives for "Designing your book"

Brand Archetypes: Aligning Your Book Design to Your Business Brand

Different designers and publishers have a different approaches to getting input from an author about their design preferences. But in all cases, the goal is to get a clear sense of a) who the ideal reader is, b) what the author wants to communicate non-verbally to this reader, and c) if and how the design […]

The 4-step process for choosing a book title that works hard and stands out

When publishing an expertise-based nonfiction book, there are a lot of different elements to consider. It’s how it gets the right attention so that the people you want reading it, read it. You need to plan your book strategically, use appropriate promotion and monetization strategies, and package it so readers will see it and think: […]

Judging a book by its cover: Designing Book Blueprint

I have a mixed history with designers.You see, my significant other is a former graphic designer. Today he’s a training manager at a software company, but tends to take on a lot of design responsibilities on the side of his main role. As a result, any time I’ve wanted to create anything with a visual […]