Category Archives for "All Posts"

Can You Use AI to Write Your Nonfiction Book? Should You?

If you were paying attention to technology trends at the end of 2022, then you’ve probably heard about a ChatGPT – a chat-based interface to an artificial intelligence (or AI) large language model known as GPT3 developed by OpenAI, a San Francisco-based artificial intelligence research laboratory.In its simplest form, you can type out a question, […]

Brand Archetypes: Aligning Your Book Design to Your Business Brand

Different designers and publishers have a different approaches to getting input from an author about their design preferences. But in all cases, the goal is to get a clear sense of a) who the ideal reader is, b) what the author wants to communicate non-verbally to this reader, and c) if and how the design […]

Monetizing your book: Writing a nonfiction book series and executing the Serial Author Strategy

Discover how to monetize your book by building an author platform and a loyal and growing following of readers over the long term. For the entrepreneur writing an expertise-based nonfiction book, there are many ways to monetize it and deliver value for the author and their business. Selling books is typically not at the top of […]

Monetizing a business book: The product development strategy

By the time your book is published, you and your publishing team spent countless hours nailing the structure. You’ve refined the message and packaged it to appeal to your ideal reader. Whether intended or not, you now have much more than a book. You have a master content asset. This valuable intellectual property can now […]

Monetizing your book: 3 key strategies for entrepreneurs-turned-author

ROI. Return on investment. Is it just a mythic and elusive goal for the entrepreneur-turned-author? Unless you’re writing only for the love of it or to check an item off your bucket list, then it better not be. But with most part-time authors generating paltry income from book sales, how can you make sure your […]

Outline a nonfiction book: 7 steps to building a book blueprint

When a first-time author sits down to outline a nonfiction book, the exercise is often a quick one — nothing more than sketching out a high-level table of contents. Unfortunately, that approach is insufficient and results in wasted time and effort. And all too often, it’s why authors suffer from the dreaded writer’s block. In […]

How to get reader reviews for your business book – and why it matters

When you’ve worked hard on your book, you want it to get read and reader reviews are an important signal that people look at when deciding whether or not to buy and read your book. And so, that means that getting reader reviews is a critically important part of marketing your book. Because they persist, […]

How to get media attention for your book and build your profile

When you’ve written a book for your business, you need to find ways to expose it to your ideal readers. The last thing you want, after having spent so long writing, editing, publishing it, is to launch it into a black hole of silence. That’s why it’s important to use the right strategies to garner […]

The 4-step process for choosing a book title that works hard and stands out

When publishing an expertise-based nonfiction book, there are a lot of different elements to consider. It’s how it gets the right attention so that the people you want reading it, read it. You need to plan your book strategically, use appropriate promotion and monetization strategies, and package it so readers will see it and think: […]

The Book Consideration Funnel: How Readers Think When Buying a Book

Once you’ve published a book, a big part of your success is – you guessed it – people reading it. While there’s credibility that comes with having written and published, many of the benefits don’t accrue until someone reads your words and puts your advice into practice. But before that can happen, readers need to […]

3 Self-Publishing Financing Sources to for Funding Your Book

If you’re self-publishing a book to support your business, you’ll eventually have to think about how you’ll be funding you book and its publication.Many entrepreneurs simply treat their book as a business expense. So, before looking at alternative funding sources, talk to your accountant about how you might finance your book within your business’s operating […]

5 tips for working with a professional editor on your first business book

If you’re a first-time author, you’ve likely never worked with a professional editor. If that’s the case, then there are a few things you should know, from choosing the right editor to understanding the editing process. By working effectively with your editor, you can make certain your book will be engaging and interesting — and that it […]

Self-editing your manuscript: 3 levels for improving your business book

If you’ve completed your first-draft business book manuscript – first, let me say, congratulations! You’ve come a long way, and gotten much further than most. But now it’s time for self-editing your manuscript so it’s ready to send to a professional editor or to get early input from readers.  Though it may seem daunting, there are […]

4 types of content to make your business book interesting for readers

When you’re writing a book as an entrepreneur, you’ll include a lot of different kinds of content. Much of this will come from your own experience and content you already have, such as blog posts, internal documents, and information you send out to customers. You might have an outline or even a first draft that […]