Marketing your book Archives | Grammar Factory Self-Publishing

Category Archives for "Marketing your book"

How do you calculate the ROI of your self-published book?

After last week’s post on how long it will take for your book to deliver a profit, I started thinking. How do you actually calculate your book’s ROI?The short answer? It’s complicated.I’ve written before about the Zero Moment of Truth and how most people don’t buy from you the first time they interact with you. This means […]

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Book to profit: How long does it really take?

Working with a lot of entrepreneurial authors, one of the most common questions I get from aspiring authors is, ‘How long will it take for me to make a profit from my book?’I get it. As an entrepreneur or small business owner, there are countless places where you could be investing your time and energy […]

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5 ways to leverage your book for your business

The past few years have held a lot of doom and gloom for aspiring authors, with The Guardian citing a survey that revealed 50% of authors in the UK make less than GBP10,500 a year from their writing, and 17% of authors don’t make anything from their writing.To put that in perspective, that’s less than half the average […]

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When an Amazon bestseller campaign goes wrong

When you’re running an Amazon bestseller campaign (or any bestseller campaign, for that matter), timing is everything. So what happens when things don’t go to plan?Advertising dollars are wasted, marketing activity gets put on hold, and if you’ve been building up anticipation in advance, you can lose a lot of the buzz you generated. Ultimately, […]

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A behind the scenes look at my launch plan for Book Blueprint

The other week I shared some of the reasons why you might consider relaunching your book. This week, I wanted to share some of my thinking behind the relaunch of Book Blueprint, in the hope that it will help you with your own launch strategy.Some background – why am I relaunching my book?Even though my original launch […]

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Should you relaunch your book?

I can still remember the day…It was mid-August, 2015. I had an event coming up on the 22nd where I’d be sharing my business journey with an audience of 400-500 people, and I wanted to make sure my book was available to take on stage and to sell afterwards.The week before, six boxes arrived on my […]

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Boost your author profile by speaking

Today’s post is by Dr Gary Wohlman, the founder and director of My Presentation Doctor and the author of  Get Up, Stand Up For Your Life. Dr Gary travels the world training CEOs, managing directors, senior managers and executive committees of leading organisations, as well as professional speakers and entrepreneurs in a wide range of industries and, in […]

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4 tips to find readers before you publish

Today’s post is by Sean Blanda, the Managing Editor and Producer of 99U, and online magazine that teaches creatives how to execute their ideas. In this post he shares how to save thousands of dollars and hundreds of hours of wasted effort by finding readers for your book before you go to publish your book.Building a crowdIt’s […]

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