Category Archives for "Writing for entrepreneurs"

Nonfiction book strategy: Linking your book to your business

Unfortunately, many entrepreneurs’ books fail to drive meaningful results because too often, business owners don’t treat their nonfiction book strategy with the same rigour as the rest of their business. If your book isn’t grounded in your business strategy, and if it isn’t approached with strategic thought, the result can feel disconnected.  An effective nonfiction book […]

Reader Strategy: How to make your book connect with your customers

As an experienced business-person, you understand the importance of knowing your customer. Your customer strategy allows you to tailor your branding, products, marketing, all your communications, in ways that feel personally relevant to the people you’re serving. As an author, your customer is your reader, and so it’s just as important to have a reader strategy […]

Nonfiction book ROI: Tracking book objectives using business metrics

The key to understanding nonfiction book ROI is the business case. A business case takes the mostly financial view of the benefits expected, subtracts the costs of the project, and then turns that into a percentage return (ROI).  ​ Having been involved in more business casing efforts than I care to admit, I’ll be the last person […]

7 Mistakes the Entrepreneur Makes as a First-Time Author

Common wisdom tells us that “Everybody has a book in them”, and the stats back this up. More than 80% of people say they hope to become a first-time author.  Entrepreneurs are no exception. At Grammar Factory, we recently surveyed business owners. We found that even among this time-starved group, nearly 70% want to write a […]

Should you hire a ghost writer to help write your book?

You want to write a book. In fact, you’ve been wanting to write a book for years now. But still no book. Should you hire a ghost writer? What is a ghost writer?A ghost writer is a professional writer who writes your book for you for a fee. They let you put your name on the […]

Content marketing for authors: 4 steps to leverage your book in a 12-month content marketing strategy

‘When am I going to get it all done?!’Whether it’s blogging, Facebook, Instagram or Snapchat, as small business owners it can feel like there are a million things we should be doing to promote our businesses.In fact, it’s one of the most common hurdles when it comes to writing a book – with everything else […]

The Ultimate Guide to Funding Your Book with Partnerships

You’ve almost finished your draft and you start shopping around for publishing quotes.One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution.Regardless of where your suppliers […]

Looking for a ghost writer? 5 questions to find the right match for your book

So you want to publish a book, but you don’t want to write it yourself… then it’s time to start looking for a ghost writer.What is a ghost writer? A ghost writer is a professional writer who will write your book for you, while still allowing you to take credit as the official author of the book. […]

10X your business with a book: Tips from 20+ author-entrepreneurs

So you’ve written a book… but how do you actually use it to grow your business?A book is a business card on steroids.It’s the difference between the entrepreneurs who get highly paid speaking gigs and those who have to beg, plead and hustle to run workshops for free.It’s why some entrepreneurs compete on price and others […]

Four ways to structure a nonfiction book

There are multiple ways to structure a nonfiction book. The right structure can be the secret to writing well and quickly. Some writers take years to finish their books, some take months, and some take weeks. Believe it or not, some can even finish their book in a few days.When you clearly structure a nonfiction, […]

How to incorporate great interviews into your book

You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]

How to rapidly generate 20+ ideas your audience can’t wait to read

I’d just gotten the biggest guest posting opportunity of my career – the chance to write for a site with more than 500,000 engaged subscribers.Everything was at stake. A great post would take my business to an entirely new level. A bad one would make it tough to ever get that kind of opportunity again.There […]

Your 1-question content audit

Whether it’s video, blogging, podcasting or publishing books, for the last few years content marketing has been all the rage. Make a one-time investment of your time to develop a piece of content that can build a relationship with your audience and convert them into paying clients for years to come – what’s not to […]