Unfortunately, many entrepreneurs’ books fail to drive meaningful results because too often, business owners don’t treat their nonfiction book strategy with the same rigour as the rest of their business. If your book isn’t grounded in your business strategy, and if it isn’t approached with strategic thought, the result can feel disconnected. An effective nonfiction book […]
Continue readingAs an experienced business-person, you understand the importance of knowing your customer. Your customer strategy allows you to tailor your branding, products, marketing, all your communications, in ways that feel personally relevant to the people you’re serving. As an author, your customer is your reader, and so it’s just as important to have a reader strategy […]
Continue readingThe key to understanding nonfiction book ROI is the business case. A business case takes the mostly financial view of the benefits expected, subtracts the costs of the project, and then turns that into a percentage return (ROI). Having been involved in more business casing efforts than I care to admit, I’ll be the last person […]
Continue readingCommon wisdom tells us that “Everybody has a book in them”, and the stats back this up. More than 80% of people say they hope to become a first-time author. Entrepreneurs are no exception. At Grammar Factory, we recently surveyed business owners. We found that even among this time-starved group, nearly 70% want to write a […]
Continue readingYou want to write a book. In fact, you’ve been wanting to write a book for years now. But still no book. Should you hire a ghost writer? What is a ghost writer?A ghost writer is a professional writer who writes your book for you for a fee. They let you put your name on the […]
Continue reading‘When am I going to get it all done?!’Whether it’s blogging, Facebook, Instagram or Snapchat, as small business owners it can feel like there are a million things we should be doing to promote our businesses.In fact, it’s one of the most common hurdles when it comes to writing a book – with everything else […]
Continue readingYou’ve almost finished your draft and you start shopping around for publishing quotes.One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution.Regardless of where your suppliers […]
Continue readingSo you want to publish a book, but you don’t want to write it yourself… then it’s time to start looking for a ghost writer.What is a ghost writer? A ghost writer is a professional writer who will write your book for you, while still allowing you to take credit as the official author of the book. […]
Continue readingSo you’ve written a book… but how do you actually use it to grow your business?A book is a business card on steroids.It’s the difference between the entrepreneurs who get highly paid speaking gigs and those who have to beg, plead and hustle to run workshops for free.It’s why some entrepreneurs compete on price and others […]
Continue readingThere are multiple ways to structure a nonfiction book. The right structure can be the secret to writing well and quickly. Some writers take years to finish their books, some take months, and some take weeks. Believe it or not, some can even finish their book in a few days.When you clearly structure a nonfiction, […]
Continue readingYou have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]
Continue readingI’d just gotten the biggest guest posting opportunity of my career – the chance to write for a site with more than 500,000 engaged subscribers.Everything was at stake. A great post would take my business to an entirely new level. A bad one would make it tough to ever get that kind of opportunity again.There […]
Continue readingWhether it’s video, blogging, podcasting or publishing books, for the last few years content marketing has been all the rage. Make a one-time investment of your time to develop a piece of content that can build a relationship with your audience and convert them into paying clients for years to come – what’s not to […]
Continue readingAt the end of October 2014, I accidentally ended up with a week off. Having felt guilty about not having written a book for a couple of months at this stage, I decided that would be my focus.I gave myself seven days to finish my first draft. Why seven days?First, I’d created a book planning system that […]
Continue reading