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Category Archives for "Writing for entrepreneurs"

Content marketing for authors: 4 steps to leverage your book in a 12-month content marketing strategy

‘When am I going to get it all done?!’ Whether it’s blogging, Facebook, Instagram or Snapchat, as small business owners it can feel like there are a million things we should be doing to promote our businesses. In fact, it’s one of the most common hurdles when it comes to writing a book – with […]

The Ultimate Guide to Funding Your Book with Partnerships

You’ve almost finished your draft and you start shopping around for publishing quotes. One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution. Regardless of where your suppliers […]

Looking for a ghost writer? 5 questions to find the right match for your book

So you want to publish a book, but you don’t want to write it yourself… then it’s time to start looking for a ghost writer. What is a ghost writer? A ghost writer is a professional writer who will write your book for you, while still allowing you to take credit as the official author of the […]

Should you hire a ghost writer to write your book?

You want to write a book. In fact, you’ve been wanting to write a book for years now, but you just haven’t been able to make it happen. Business has been crazy, the family keeps growing and changing and every time you think you might be able to put some time aside, something comes up. […]

10X your business with a book: Tips from 20+ author-entrepreneurs

So you’ve written a book… but how do you actually use it to grow your business?A book is a business card on steroids. It’s the difference between the entrepreneurs who get highly paid speaking gigs and those who have to beg, plead and hustle to run workshops for free. It’s why some entrepreneurs compete on price and […]

Four ways to structure your nonfiction book

There are many ways to go about writing a nonfiction book. Some writers take years to finish their books. Some take months. Some take weeks. Some can even finish their book in a few days. So what’s the secret to writing well and writing quickly? Structure. Simply, if you have a clear structure, not only […]

How to incorporate great interviews into your book

You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]

How to rapidly generate 20+ ideas your audience can’t wait to read

I’d just gotten the biggest guest posting opportunity of my career – the chance to write for a site with more than 500,000 engaged subscribers. Everything was at stake. A great post would take my business to an entirely new level. A bad one would make it tough to ever get that kind of opportunity […]

Your 1-question content audit

Whether it’s video, blogging, podcasting or publishing books, for the last few years content marketing has been all the rage. Make a one-time investment of your time to develop a piece of content that can build a relationship with your audience and convert them into paying clients for years to come – what’s not to […]

0 How I wrote a 34,000 word book in 3 days, and how you can too

At the end of October 2014, I accidentally ended up with a week off. Having felt guilty about not having written a book for a couple of months at this stage, I decided that would be my focus. I gave myself seven days to finish my first draft. Why seven days? First, I’d created a […]

Why didn’t I write a book sooner? The biggest stumbling block on every entrepreneur’s self-publishing journey

One of the most valuable questions for any business owner is, ‘what can you do that will make the biggest difference in your business, right now?’ In my case, I knew it was writing a book. Having worked with over 100 entrepreneurs, I’d seen the difference that writing a book made to their businesses – some […]

0 How to nail the blurb for your business book

While everyone says you can’t judge a book by it’s cover, the truth is that your potential readers are doing this every day. And it’s not just the front cover, either – in a printed book, your back cover is just as important. And the key to an attention-grabbing back cover is a gripping back cover blurb. […]

0 Tell your story, save a life

Everyone has a story to tell – but even the greatest stories often go untold. It’s hard to have your experiences and your thoughts be heard over everyone else’s. That is what makes writing your own book so beneficial; it is a way for you to share your story with the world. In 2013 we […]

0 Meet the bestselling author-entrepreneur who failed high-school English

So often we get fixated on trying to do it all – the flash website, hitting 1,000 likes, running the networking circuit… it can be a struggle to find the one thing that could make a tangible difference. Enter Darren Finkelstein, who found something that did. Darren has been messing about in boats for most […]

How to control when your customers buy – the Zero Moment of Truth

In 2011 Google conducted a study on consumer habits and coined the term The Zero Moment of Truth, or ZMOT. ZMOT is the moment when a consumer decides whether or not to buy something. As any business owner would know, achieving that moment is crucial in ensuring your business’s survival. So how do you achieve […]

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