Tag Archives for " Author Promotion "

How to get reader reviews for your business book – and why it matters

When you’ve worked hard on your book, you want it to get read and reader reviews are an important signal that people look at when deciding whether or not to buy and read your book. And so, that means that getting reader reviews is a critically important part of marketing your book. Because they persist, […]

How to get media attention for your book and build your profile

When you’ve written a book for your business, you need to find ways to expose it to your ideal readers. The last thing you want, after having spent so long writing, editing, publishing it, is to launch it into a black hole of silence. That’s why it’s important to use the right strategies to garner […]