Tag Archives for " publishing strategy "

Monetizing your book: Writing a nonfiction book series and executing the Serial Author Strategy

Discover how to monetize your book by building an author platform and a loyal and growing following of readers over the long term. For the entrepreneur writing an expertise-based nonfiction book, there are many ways to monetize it and deliver value for the author and their business. Selling books is typically not at the top of […]

Monetizing a business book: The product development strategy

By the time your book is published, you and your publishing team spent countless hours nailing the structure. You’ve refined the message and packaged it to appeal to your ideal reader. Whether intended or not, you now have much more than a book. You have a master content asset. This valuable intellectual property can now […]