Tag Archives for " Publishing "

Self-publishing vs. traditional publishing

You’ve written a book, or are in the middle of your first draft, and you’ve started thinking about your publishing options. Should you try to get a traditional publishing deal, or would self-publishing make more sense for you and your book?Over the past decade, publishing has changed. Fifteen years ago, traditional publishing was the only […]

How to control when your customers buy – the Zero Moment of Truth

In 2011 Google conducted a study on consumer habits and coined the term The Zero Moment of Truth, or ZMOT.ZMOT is the moment when a consumer decides whether or not to buy something. As any business owner would know, achieving that moment is crucial in ensuring your business’s survival.So how do you achieve this elusive zero […]