In Episode 2 of Entrepreneur to Author I speak to Sandy McDonald, founder of The Clan Makers, WhyYouMustBlog.com and KasCare, and author of Clans – Supercharge Your Business.
After 22 years running a marketing communications company, she used passionate blogging to build an online community to help the children orphaned in southern Africa as a result of HIV AIDS and poverty.
Now numbering more than 12,000 from 54 countries, they have sent over half a million items to warm and comfort the children. They’ve touched an estimated 250,000 people world-wide, raising awareness of the plight of these children.
Her marketing experience and the knowledge gained from this experience forms the backbone of her book, Clans Supercharge Your Business which details her 7C Plan to Clan for building an advocating community.
Sandy believes there has never been a better time to build a clan, and that the intersect of head, heart and the web is a collective power that grows equity in business while uplifting the lives of others.
Sandy is known for converting a complex online world into exciting opportunities for business owners which supercharge their lives.
She works with business owners and enterprises to build community as a best- practice, business building strategy.