Writing Archives | Grammar Factory Publishing

How to write a great introduction: the structure that works every time

So many writers focus on the body of their book – the key points they’ll use to express their argument, which case studies would work, which experts to quote, etc. – that they forget about their introduction. In fact, I even had one client say something along the lines of “isn’t the introduction just fluff?” […]

Four ways to structure a nonfiction book

There are multiple ways to structure a nonfiction book. The right structure can be the secret to writing well and quickly. Some writers take years to finish their books, some take months, and some take weeks. Believe it or not, some can even finish their book in a few days.When you clearly structure a nonfiction, […]

0 Sure, anyone can write a book . . . but should they?

Don’t think you can write a book? Don’t worry, everyone can. In fact, I’ll teach you how.‘Anyone can write a book’ is a favoured marketing line used by writing coaches and similar professionals across the globe to get you to buy their products and services. Now the purists in my field often respond by saying […]

How to incorporate great interviews into your book

You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]

0 How I wrote a 34,000 word book in 3 days, and how you can too

At the end of October 2014, I accidentally ended up with a week off. Having felt guilty about not having written a book for a couple of months at this stage, I decided that would be my focus.I gave myself seven days to finish my first draft. Why seven days?First, I’d created a book planning system that […]

0 How to nail the blurb for your business book

While everyone says you can’t judge a book by it’s cover, the truth is that your potential readers are doing this every day. And it’s not just the front cover, either – in a printed book, your back cover is just as important. And the key to an attention-grabbing back cover is a gripping back […]

How to control when your customers buy – the Zero Moment of Truth

In 2011 Google conducted a study on consumer habits and coined the term The Zero Moment of Truth, or ZMOT.ZMOT is the moment when a consumer decides whether or not to buy something. As any business owner would know, achieving that moment is crucial in ensuring your business’s survival.So how do you achieve this elusive zero […]

Chapter structure made easy: our fail-proof guide

For every non-fiction book (particularly ‘how-to’ books), there is one chapter structure that works every time. It’s effective, interesting and easy to follow, which makes for happy readers who are not only more likely to finish that chapter, but to read the next one too. What is that structure?‘What’, ‘Why’, ‘How’.WhatNo matter what Simon Sinek says, I […]

Think content is king? Think again

Content is important – no argument here. After all, it doesn’t matter how much style you have if there’s no substance. However, for your content to have any impact, it needs to be delivered in an easily-digestible form. You create this with your structure.Why structure is so importantWhile many people think an editor focuses on […]

How to choose what goes into your book

You’ve been in business for a few years now, and you have a whole slew of marketing content up your sleeve – brochures, flyers, blog posts, articles, interviews, case studies and more. Writing a book should be easy, right? You can just use your existing content to bulk up your word count.While using existing content […]

NEVER apologise for what you write

Over the past year I’ve edited a few books which have touched on mindset, spirituality and the law of attraction as a part of the main framework of the book. And I’ve noticed that, whenever authors write about an area that might be deemed unusual or unconventional in their circle, they tend to apologise.The first […]

0 The most unconventional cure for writer’s block you’ve ever heard

What if I told you I could cure your writer’s block in one hour? Would you say “awesome – where do I sign?” or would you be more sceptical, looking for the catch?What if I told you that this one-hour cure involved breathing chaotically, screaming, jumping up and down with your arms in the air, […]

3 ways to research your book

Following last week’s post, if you think your book could use a bit more research, here are some ideas to get you started.1. Interview expertsInterview some people who are experts in your book’s subject matter. Some of us get stumped on this one, because we think, “well I don’t know any experts,” but you might be surprised.An […]

1 How much research does your book need?

One of the questions I often get asked by writers who are in the writing (or planning) process is how much research they need to do for their book.The amount of research you need depends on two things:1Your knowledge as an author, and2The subject of your book.1. Your knowledge as an authorThe more knowledge you have […]

0 5 ways to keep your writing momentum up over Christmas

With Christmas coming up, it’s easy to lose your writing momentum as you lose yourself in the holiday festivities. Unfortunately, once you lose momentum, can be even harder to get back into the habit of writing than it was to get started.So, here are some tips to ensure you don’t lose momentum this holiday season: […]

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