"When am I going to get it all done?!"
Whether it’s blogging, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, Tiktok...as small business owners, it can feel like there are a million things we should be doing to promote our businesses.
In fact, it’s one of the most common hurdles when it comes to writing a book – with everything else you’re supposed to be doing, how on earth can you find the time to write a book?
Well, what if I told you that your book isn’t just an investment in your credibility that will pave the way to new clients, partnerships and opportunities, but that it can also become the secret weapon in your content marketing strategy?
What most entrepreneurs don’t realize is that your book isn’t just a book – it’s 30,000 to 50,000 words of content that can be used to consistently promote your business.
Once you’ve written your book, you have a vault of content you can leverage for:
The content in your book could even be used as a launch pad for a new podcast, online course, coaching program, and the list goes on.
And the best thing about this strategy?
The hard thinking work is already done...well, it will be...once you’ve written your book.
The content’s there, and you don’t even need to be the one copying, pasting and scheduling – with some clear instructions, a good VA can do it for you.
So where do you start? Read on for the 4 steps to leverage your book in a 12-month content marketing strategy.
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Step 1: Turn every chapter into a new piece of content
Have you considered that every chapter in your book...every subtopic, in fact...can be used as a blog post, article, video, webinar, and more? If you organize your chapters the way I recommend in Chapter 4 of Entrepreneur to Author, you can take that even further.
Chapter 3 of Entrepreneur to Author is based on the 2016 book called Book Blueprint by Grammar Factory founder Jacqui Pretty. Jacqui recommends organizing every one of your chapters like a mini-book.
What does this mean?
If you look at most nonfiction books, you’ll see they have: