A few years ago, one of our publishing clients was launching his book. He’d planned to do the official announcement at an event where he’d be sharing his story with 300 people, and wanted to be able to direct them to Amazon as part of a bestseller campaign.Unfortunately our former distributor dropped the ball. The […]
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I was at a publishing workshop for entrepreneurs. The guru stood on stage in front of a slide with a picture of an ambulance on display. He was preparing us for the cost of self-publishing a book through his company.“My prices are high. They are so high that you’re not going to believe it. We […]
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“When am I going to get it all done?!” Whether it’s blogging, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Twitter, Tiktok…as small business owners, it can feel like there are a million things we should be doing to promote our businesses.In fact, it’s one of the most common hurdles when it comes to writing a book – with […]
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Every year the Grammar Factory team is lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]
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After last week’s post on how long it will take for your book to deliver a profit, I started thinking. How do you actually calculate your book’s ROI? The short answer? It’s complicated. I’ve written before about the Zero Moment of Truth and how most people don’t buy from you the first time they interact with you. This means […]
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Working with a lot of entrepreneurial authors, one of the most common questions I get from aspiring authors is, ‘How long will it take for me to make a profit from my book?’I get it. As an entrepreneur or small business owner, there are countless places where you could be investing your time and energy […]
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The past few years have held a lot of doom and gloom for aspiring authors, with The Author’s Guild citing in its 2018 Author Income Survey a median income of $6,080, down 42% from 8 years earlier.To put that in perspective, the median household income in the US at the same point in time was USD $61,372 […]
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Amazon reviews. When you see a book (or any product) with a lot of them, how do you think they got there? Most people assume that the book is popular. If a lot of people are reading it and enjoying it, they must be leaving reviews. Right?In fact, most of the time this isn’t the […]
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So many writers focus on the body of their book – the key points they’ll use to express their argument, which case studies would work, which experts to quote, etc. – that they forget about their introduction. In fact, I even had one client say something along the lines of “isn’t the introduction just fluff?” […]
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You’ve almost finished your draft and you start shopping around for publishing quotes.One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution.Regardless of where your suppliers […]
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When you’re running an Amazon bestseller campaign (or any bestseller campaign, for that matter), timing is everything. So what happens when things don’t go to plan?Advertising dollars are wasted, marketing activity gets put on hold, and if you’ve been building up anticipation in advance, you can lose a lot of the buzz you generated. Ultimately, […]
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So you want to publish a book, but you don’t want to write it yourself… then it’s time to start looking for a ghost writer.What is a ghost writer? A ghost writer is a professional writer who will write your book for you, while still allowing you to take credit as the official author of the book. […]
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It’s often said that it takes a village to raise a child – the same could be said about publishing a book.While it is possible to do it all yourself in Microsoft Word, Photoshop and uploading your files to one of the many free eBook sites available, this approach is rife with potential pitfalls and it’s […]
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So you’ve written a book… but how do you actually use it to grow your business?A book is a business card on steroids.It’s the difference between the entrepreneurs who get highly paid speaking gigs and those who have to beg, plead and hustle to run workshops for free.It’s why some entrepreneurs compete on price and others […]
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Every year my team and I are lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]
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