Interview: Business success lessons on The Entrepreneur Way

A few weeks ago I was lucky enough to be interviewed on The Entrepreneur Way by serial entrepreneur Neil Ball about the biggest lessons I’ve learnt on my entrepreneur journey – check it out at Positioning Yourself as an Expert in Your Niche with Jacqui Pretty.

Just some of what we covered included:

And some quotes from the interview:

‘When you’re interchangeable that means the only way you can compete is on price.’
‘Personal development is very important but I think you need to have a bit of business sense behind it.’
‘You need to validate your idea, which involves knowing who your clients are, finding people who meet that demographic and pitching them to see if that idea resonates.’
‘The key is keeping an eye out for signals that forecast potential changes.’
‘Writing a book is a really good differentiating factor because not many people have written them.’
‘Focus on a how-to book, because how-to books are formulaic to write and they have a clear benefit for the reader.’
‘The writing process usually falls apart when it comes to structure, because people think they have their ideas then they start writing, and what happens then is it’s a brain dump.’