You’ve spent six months, almost $10,000 dollars and who knows how much blood, sweat and tears writing and publishing your book. Now it’s here – you have a pyramid of boxes in front of you and you’ve just posted a photo of you holding up your book with a grin on Facebook.
But what happens next?
One of the most common issues facing published entrepreneurs is how they can effectively leverage their books to see a real business return. They hand them out at networking events and give them to potential clients, but never know if the book has actually made a real difference.
Enter Kate Christie, a published entrepreneur who has successfully leveraged her book to build her business.
Kate is a time management expert and the founder Time Stylers, which helps successful, time-poor female professionals and entrepreneurs manage their time more effectively so they can do what they love, shake the guilt over their work and life choices, and experience success at work and at home.
In November 2014 she launched her first book, Me Time: The professional woman’s guide to finding 30 guilt-free hours a month, which has contributed to 300% business growth in 12 months.
Since then, she has leveraged her book to secure appearances in international media, including New Zealand breakfast television, the Huffington Post, the Sunday Herald Sun, Kochie’s Small Business Builders and Women’s Agenda Magazines. She has also used it to secure paid speaking and workshop engagements in the retail, finance, banking, legal and recruitment industries across Australia, which regularly put her in front of hundreds of her ideal clients.
In this interview, Kate shares her experience of writing, publishing and leveraging a book, and how becoming a bestselling author has transformed her business.