All Posts by Scott A. MacMillan

The 4 best nonfiction book types for the entrepreneur writing a book

When you’re putting together a book as an entrepreneur-turned-author, one of the most important things to think about is which of the nonfiction book types you’ll use for your book.Your book type impacts the overall structure and content of your book. Without making this decision explicit, you’ll very likely end up writing with competing structures […]

8 types of questions to create your business book’s Ideal Reader Profile

When you’re writing a book for your business, clarifying whom you’re writing for lets you make good decisions. It helps you decide on your subject and what topics to cover. It also guides the language you use and even the book cover and internal layout design choices you make (or rather your designer makes). This […]