When you’re putting together a book as an entrepreneur-turned-author, one of the most important things to think about is which of the nonfiction book types you’ll use for your book.Your book type impacts the overall structure and content of your book. Without making this decision explicit, you’ll very likely end up writing with competing structures […]
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When you’re writing a book for your business, clarifying whom you’re writing for lets you make good decisions. It helps you decide on your subject and what topics to cover. It also guides the language you use and even the book cover and internal layout design choices you make (or rather your designer makes). This […]
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At Grammar Factory, we’ve helped hundreds of entrepreneurs write and publish books that help them build authority and create a platform for business growth. I’ve seen firsthand the value that entrepreneurs get from creating a long-form book. Their book provides a foundation for building their profile, generating qualified leads, developing profitable products, and scaling their […]
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Once a Grammar Factory author publishes their book, their words live on for future generations to enjoy and learn from. To that end, we believe it’s important to be good custodians of our planet, for our own sake and for the sake of future generations. The United Nations, in 2015, identified seventeen sustainable development goals (SDGs) designed to […]
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Entrepreneurs are engines of change, transforming our world through their knowledge, expertise, and influence. In doing so, they transform your own life, and those of their families, their customers, and their communities. At Grammar Factory, we’re passionate about this power for change and bringing entrepreneurs’ books into the world is our way of helping them do […]
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As in previous years, the Grammar Factory team had the pleasure of working with an amazing group of entrepreneurs and business leaders who are making a splash in their respective areas of expertise. They have immense knowledge and expertise to share, and we’re honoured to be able to publish their books and help them further […]
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Governments around the world are working hard on both health and economic fronts. They’re trying desperately to fight back the escalating COVID-19 (novel coronavirus pneumonia) and its impending impact on the global economy. If like me, you’re in regular (non-physical!) contact with the entrepreneur community, you too have likely been debating how can small business […]
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Unfortunately, many entrepreneurs’ books fail to drive meaningful results because too often, business owners don’t treat their nonfiction book strategy with the same rigour as the rest of their business. If your book isn’t grounded in your business strategy, and if it isn’t approached with strategic thought, the result can feel disconnected. An effective nonfiction book […]
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As an experienced business-person, you understand the importance of knowing your customer. Your customer strategy allows you to tailor your branding, products, marketing, all your communications, in ways that feel personally relevant to the people you’re serving. As an author, your customer is your reader, and so it’s just as important to have a reader strategy […]
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The key to understanding nonfiction book ROI is the business case. A business case takes the mostly financial view of the benefits expected, subtracts the costs of the project, and then turns that into a percentage return (ROI). Having been involved in more business casing efforts than I care to admit, I’ll be the last person […]
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Common wisdom tells us that “Everybody has a book in them”, and the stats back this up. More than 80% of people say they hope to become a first-time author. Entrepreneurs are no exception. At Grammar Factory, we recently surveyed business owners. We found that even among this time-starved group, nearly 70% want to write a […]
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Suni Sánchez is a self-titled ‘fierce champion’ of parents and children. Her book, Welcome to Parenthood: How to design a fabulous family life, is a result of nearly a decade of studying the connections and patterns in parent-child relationships.It seems Suni was destined to write a book, even if she hadn’t always known it. A mountain […]
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