When you’re writing a book as an entrepreneur, you’ll include a lot of different kinds of content. Much of this will come from your own experience and content you already have, such as blog posts, internal documents, and information you send out to customers. You might have an outline or even a first draft that […]
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Writing a book for your business can be a great strategy for any entrepreneur – especially those in fields where success depends on authority and professional credibility. It’s worth putting in the time and effort, even though it may be challenging at times. But just because it’s challenging at times, that doesn’t mean it has to […]
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When you’re putting together a book as an entrepreneur-turned-author, one of the most important things to think about is which of the nonfiction book types you’ll use for your book.Your book type impacts the overall structure and content of your book. Without making this decision explicit, you’ll very likely end up writing with competing structures […]
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When you’re writing a book for your business, clarifying whom you’re writing for lets you make good decisions. It helps you decide on your subject and what topics to cover. It also guides the language you use and even the book cover and internal layout design choices you make (or rather your designer makes). This […]
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At Grammar Factory, we’ve helped hundreds of entrepreneurs write and publish books that help them build authority and create a platform for business growth. I’ve seen firsthand the value that entrepreneurs get from creating a long-form book. Their book provides a foundation for building their profile, generating qualified leads, developing profitable products, and scaling their […]
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As in previous years, the Grammar Factory team had the pleasure of working with an amazing group of entrepreneurs and business leaders who are making a splash in their respective areas of expertise. They have immense knowledge and expertise to share, and we’re honoured to be able to publish their books and help them further […]
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Unfortunately, many entrepreneurs’ books fail to drive meaningful results because too often, business owners don’t treat their nonfiction book strategy with the same rigour as the rest of their business. If your book isn’t grounded in your business strategy, and if it isn’t approached with strategic thought, the result can feel disconnected. An effective nonfiction book […]
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As an experienced business-person, you understand the importance of knowing your customer. Your customer strategy allows you to tailor your branding, products, marketing, all your communications, in ways that feel personally relevant to the people you’re serving. As an author, your customer is your reader, and so it’s just as important to have a reader strategy […]
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The key to understanding nonfiction book ROI is the business case. A business case takes the mostly financial view of the benefits expected, subtracts the costs of the project, and then turns that into a percentage return (ROI). Having been involved in more business casing efforts than I care to admit, I’ll be the last person […]
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Common wisdom tells us that “Everybody has a book in them”, and the stats back this up. More than 80% of people say they hope to become a first-time author. Entrepreneurs are no exception. At Grammar Factory, we recently surveyed business owners. We found that even among this time-starved group, nearly 70% want to write a […]
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I was at a publishing workshop for entrepreneurs. The guru stood on stage in front of a slide with a picture of an ambulance on display. He was preparing us for the cost of self-publishing a book through his company.“My prices are high. They are so high that you’re not going to believe it. We […]
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Every year the Grammar Factory team is lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]
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You’ve almost finished your draft and you start shopping around for publishing quotes.One editor quotes $1,200 and another quotes $5,000. One designer will charge $500, while another charges $2,000. And then you approach an end-to-end publishing company who will charge $12,000 for the lot – editing, design, eBook, printing and distribution.Regardless of where your suppliers […]
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It’s often said that it takes a village to raise a child – the same could be said about publishing a book.While it is possible to do it all yourself in Microsoft Word, Photoshop and uploading your files to one of the many free eBook sites available, this approach is rife with potential pitfalls and it’s […]
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Every year my team and I are lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]
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