Category Archives for "Writing for entrepreneurs"

10X your business with a book: Tips from 20+ author-entrepreneurs

So you’ve written a book… but how do you actually use it to grow your business?A book is a business card on steroids.It’s the difference between the entrepreneurs who get highly paid speaking gigs and those who have to beg, plead and hustle to run workshops for free.It’s why some entrepreneurs compete on price and others […]

Four ways to structure a nonfiction book

There are multiple ways to structure a nonfiction book. The right structure can be the secret to writing well and quickly. Some writers take years to finish their books, some take months, and some take weeks. Believe it or not, some can even finish their book in a few days.When you clearly structure a nonfiction, […]

How to incorporate great interviews into your book

You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]

How to rapidly generate 20+ ideas your audience can’t wait to read

I’d just gotten the biggest guest posting opportunity of my career – the chance to write for a site with more than 500,000 engaged subscribers.Everything was at stake. A great post would take my business to an entirely new level. A bad one would make it tough to ever get that kind of opportunity again.There […]

Your 1-question content audit

Whether it’s video, blogging, podcasting or publishing books, for the last few years content marketing has been all the rage. Make a one-time investment of your time to develop a piece of content that can build a relationship with your audience and convert them into paying clients for years to come – what’s not to […]

0 How I wrote a 34,000 word book in 3 days, and how you can too

At the end of October 2014, I accidentally ended up with a week off. Having felt guilty about not having written a book for a couple of months at this stage, I decided that would be my focus.I gave myself seven days to finish my first draft. Why seven days?First, I’d created a book planning system that […]

Why didn’t I write a book sooner? The biggest stumbling block on every entrepreneur’s self-publishing journey

One of the most valuable questions for any business owner is, ‘what can you do that will make the biggest difference in your business, right now?’In my case, I knew it was writing a book. Having worked with over 100 entrepreneurs, I’d seen the difference that writing a book made to their businesses – some became […]

0 How to nail the blurb for your business book

While everyone says you can’t judge a book by it’s cover, the truth is that your potential readers are doing this every day. And it’s not just the front cover, either – in a printed book, your back cover is just as important. And the key to an attention-grabbing back cover is a gripping back […]

0 Tell your story, save a life

Everyone has a story to tell – but even the greatest stories often go untold. It’s hard to have your experiences and your thoughts be heard over everyone else’s. That is what makes writing your own book so beneficial; it is a way for you to share your story with the world.In 2013 we interviewed […]

0 Meet the bestselling author-entrepreneur who failed high-school English

So often we get fixated on trying to do it all – the flash website, hitting 1,000 likes, running the networking circuit… it can be a struggle to find the one thing that could make a tangible difference.Enter Darren Finkelstein, who found something that did.Darren has been messing about in boats for most of his […]

How to control when your customers buy – the Zero Moment of Truth

In 2011 Google conducted a study on consumer habits and coined the term The Zero Moment of Truth, or ZMOT.ZMOT is the moment when a consumer decides whether or not to buy something. As any business owner would know, achieving that moment is crucial in ensuring your business’s survival.So how do you achieve this elusive zero […]

Should I write a book? Thinking about writing a book.

Dominate your industry: 4 reasons why you should write a book

Anyone can pretend to be anything online, so how do you show that you’re the real deal, rather than some other hack who happens to have a website? When everyone else is claiming to have the same skills, qualifications and experience, you need something more to stand out.A book will do just that.If you’ve been […]

The secret to standing out in your industry

When I got the interview for one of my first writing jobs, I was over the moon. I spent days researching the company, the industry and where it was going. I stalked people at the company on LinkedIn and even managed to have a pre-interview coffee with a former employee, which gave me inside information […]

The ROI of Your Business Book

We aren’t just living in the information age anymore… we have entered the age of information overload! Between our smart phones, tablets and laptops we are bombarded with news items, blog posts, advertising, email, personal messages, tweets, articles, status updates and an inordinate amount of cat memes and inspirational misquotes. And most of what we […]

Think content is king? Think again

Content is important – no argument here. After all, it doesn’t matter how much style you have if there’s no substance. However, for your content to have any impact, it needs to be delivered in an easily-digestible form. You create this with your structure.Why structure is so importantWhile many people think an editor focuses on […]

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