When you’re running an Amazon bestseller campaign (or any bestseller campaign, for that matter), timing is everything. So what happens when things don’t go to plan?Advertising dollars are wasted, marketing activity gets put on hold, and if you’ve been building up anticipation in advance, you can lose a lot of the buzz you generated. Ultimately, […]
Continue reading
So you want to publish a book, but you don’t want to write it yourself… then it’s time to start looking for a ghost writer.What is a ghost writer? A ghost writer is a professional writer who will write your book for you, while still allowing you to take credit as the official author of the book. […]
Continue reading
It’s often said that it takes a village to raise a child – the same could be said about publishing a book.While it is possible to do it all yourself in Microsoft Word, Photoshop and uploading your files to one of the many free eBook sites available, this approach is rife with potential pitfalls and it’s […]
Continue reading
So you’ve written a book… but how do you actually use it to grow your business?A book is a business card on steroids.It’s the difference between the entrepreneurs who get highly paid speaking gigs and those who have to beg, plead and hustle to run workshops for free.It’s why some entrepreneurs compete on price and others […]
Continue reading
Every year my team and I are lucky enough to work with incredible entrepreneurs and business people – people who have a tonne of knowledge to share, and an audience they want to help, and just need a hand transforming that knowledge into a book. So I’m excited to share the publishing projects we’ve worked on […]
Continue reading
If you’ve been researching editing and editors, you’ll know by now that there’s a wide range of services on offer. So how do you know what you’re going to get, and whether you’ll get your money’s worth?Read on to learn about the different types of editing, and which you need.Disclaimer: Before we get started, note […]
Continue reading
One of the most common questions we get on sales calls, and even on our pre-edit consultations, is: ‘How do I know if my book is ready to go to an editor?’It’s a nerve-wracking time. In many cases, your editor is the first person who will see your book and, until you get their feedback, […]
Continue reading
There are multiple ways to structure a nonfiction book. The right structure can be the secret to writing well and quickly. Some writers take years to finish their books, some take months, and some take weeks. Believe it or not, some can even finish their book in a few days.When you clearly structure a nonfiction, […]
Continue reading
You’ve written a book, or are in the middle of your first draft, and you’ve started thinking about your publishing options. Should you try to get a traditional publishing deal, or would self-publishing make more sense for you and your book?Over the past decade, publishing has changed. Fifteen years ago, traditional publishing was the only […]
Continue reading
Have you ever noticed how successful books always seem to have quotes on the front cover? They’re usually written by someone influential and rave about how great the book is, how knowledgeable the author is, and how everyone and their cat should get a copy.Wouldn’t you love to have the influencers in your industry saying […]
Continue readingDon’t think you can write a book? Don’t worry, everyone can. In fact, I’ll teach you how.‘Anyone can write a book’ is a favoured marketing line used by writing coaches and similar professionals across the globe to get you to buy their products and services. Now the purists in my field often respond by saying […]
Continue reading
You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]
Continue reading
Have you always wanted to write a book, but don’t know if you have what it takes to be an author?Then I’m excited to share this interview from the Flying Solo podcast with you, where host Robert Gerrish and I talked about how you can reveal your inner author.Some of what we cover in this interview includes: Why […]
Continue reading
If you’ve read Book Blueprint or have seen me speak, you’ll know that I’m a big fan of mind mapping to gain clarity on your book idea.But how much information do you need in a mind map? How do you know if you’ve done it right? And, if you’re using it as a way to test […]
Continue reading
If you’ve been thinking about starting a business, and are keen to get a behind-the-scenes look of where an established business began (along with avoiding some big mistakes along the way), then I’m excited to share the So You Want to Start a Business podcast with you.A few weeks ago, I was lucky enough to be […]
Continue reading