Category Archives for "All Posts"

The 4 types of editing, and which one is right for you

If you’ve been researching editing and editors, you’ll know by now that there’s a wide range of services on offer. So how do you know what you’re going to get, and whether you’ll get your money’s worth?Read on to learn about the different types of editing, and which you need.Disclaimer: Before we get started, note […]

How do you know when your book is ready to go to an editor?

One of the most common questions we get on sales calls, and even on our pre-edit consultations, is: ‘How do I know if my book is ready to go to an editor?’It’s a nerve-wracking time. In many cases, your editor is the first person who will see your book and, until you get their feedback, […]

Four ways to structure a nonfiction book

There are multiple ways to structure a nonfiction book. The right structure can be the secret to writing well and quickly. Some writers take years to finish their books, some take months, and some take weeks. Believe it or not, some can even finish their book in a few days.When you clearly structure a nonfiction, […]

Self-publishing vs. traditional publishing

You’ve written a book, or are in the middle of your first draft, and you’ve started thinking about your publishing options. Should you try to get a traditional publishing deal, or would self-publishing make more sense for you and your book?Over the past decade, publishing has changed. Fifteen years ago, traditional publishing was the only […]

How to get influencers to endorse your book (aka: getting forewords and testimonials)

Have you ever noticed how successful books always seem to have quotes on the front cover? They’re usually written by someone influential and rave about how great the book is, how knowledgeable the author is, and how everyone and their cat should get a copy.Wouldn’t you love to have the influencers in your industry saying […]

How to incorporate great interviews into your book

You have a great idea for a book – it’s about your area of expertise, you’re passionate about your subject, and you’re already thinking about the cover and marketing. Best of all, you have a large network you can contact for interviews. This is going to be awesome – with your happy clients and your […]

Interview: Reveal your inner author

Have you always wanted to write a book, but don’t know if you have what it takes to be an author?Then I’m excited to share this interview from the Flying Solo podcast with you, where host Robert Gerrish and I talked about how you can reveal your inner author.Some of what we cover in this interview includes: Why […]

So you’ve done a mind map… how much detail do you actually need?

If you’ve read Book Blueprint or have seen me speak, you’ll know that I’m a big fan of mind mapping to gain clarity on your book idea.But how much information do you need in a mind map? How do you know if you’ve done it right? And, if you’re using it as a way to test […]

Interview: So you want to start a business

If you’ve been thinking about starting a business, and are keen to get a behind-the-scenes look of where an established business began (along with avoiding some big mistakes along the way), then I’m excited to share the So You Want to Start a Business podcast with you.A few weeks ago, I was lucky enough to be […]

New interview: Turning entrepreneurs into authors on Business Brainfood

Ever wanted to write a book but you don’t have the time and you don’t know how to get it out there?In this episode of Business Brainfood I share with Ben Fewtrell how you can finally make the leap. In this episode you will learn: How a book can help you stand out from the noise How […]

Is content king? Find out on Taking Care of Business

For the last few years, content marketing has been the king of marketing your business online.The theory is simple – if you provide your potential customers with enough value up front, when they are ready to buy you will be the first one they think of. The ultimate goal is to have them thinking, ‘If I […]

Book launch: A behind the scenes look at my plan for Book Blueprint

The other week I shared some of the reasons why you might consider a book launch even if your book isn’t brand new. This week, I wanted to share some of my thinking behind the relaunch of Book Blueprint, in the hope that it will help you with your own launch strategy.Some background – why […]

Should you relaunch your book?

I can still remember the day…It was mid-August, 2015. I had an event coming up on the 22nd where I’d be sharing my business journey with an audience of 400-500 people, and I wanted to make sure my book was available to take on stage and to sell afterwards.The week before, six boxes arrived on my […]

What goes on your copyright (or imprint) page?

Open up any professionally published book. On page 1 you’ll see the title. On the flipside, you’ll see a bunch of scary legal information – copyright symbols, disclaimers, ISBNs, Dewey numbers, publisher details and more. This is your book’s copyright page, or imprint page.If your book is being published by a traditional publisher, or if […]