Category Archives for "All Posts"

Front matter and back matter (aka: what are all the things at the beginning and end of your book?)

One of the most common questions my clients ask, and one of the areas that’s most commonly forgotten, is what goes around your book’s content.What are all of those bits and pieces that should come before your introduction and after your conclusion if you want your book to look like a high-quality, professional product, rather […]

Interview: Business success lessons on The Entrepreneur Way

A few weeks ago I was lucky enough to be interviewed on The Entrepreneur Way by serial entrepreneur Neil Ball about the biggest lessons I’ve learnt on my entrepreneur journey – check it out at Positioning Yourself as an Expert in Your Niche with Jacqui Pretty.Just some of what we covered included: Entrepreneurial role models The biggest difficulties when […]

2x your conversions and 3x your rates by tapping into your customers’ secret desires

I launched Grammar Factory as a freelance editor in 2013. I was charging $1,500 for a structural edit, and my goal was to book three to four clients a month so I could quit my corporate job.While I had some leads coming in, I lacked the business experience, social proof, and referrals to sell them on my […]

Strategic book giveaways will boost revenue and build your business

One of the common concerns entrepreneurs have when writing a book is how many they should gift as strategic book giveaways and how many they should sell.The typical advice in this area is: “Give away as many as possible. The more books you have out in the world, the more likely you are to get […]

Think publishing a book’s too expensive? Here are 4 steps to raise $1,000s with sponsorships

Self-publishing a high-quality business book isn’t cheap, with quotes ranging anywhere from $3,000 to $15,000+ depending on the suppliers you use, the number of rounds of editing you need, how many books you get printed and more.The problem is as a business owner, that level of investment needs to make sense. When making any investment, you […]

How to write a media release for your business book that journalists can’t wait to print

One of the big goals of most entrepreneurs writing books is to get featured in the media – newspapers, TV, radio, blogs…But how do you do it? There’s not much point in publishing a book if no one knows about it.Enter the media release! A media (or press) release is a page about you and […]

How to rapidly generate 20+ ideas your audience can’t wait to read

I’d just gotten the biggest guest posting opportunity of my career – the chance to write for a site with more than 500,000 engaged subscribers.Everything was at stake. A great post would take my business to an entirely new level. A bad one would make it tough to ever get that kind of opportunity again.There […]

How one entrepreneur got a $25,000 contract ‘because you’re a published author’

How often do you see your potential clients trying to do it all themselves? With the accessibility of online technologies today, any entrepreneur can  create their own website, do their own copywriting, design their own brochures and manage their own social media campaigns. Unfortunately, even though they can achieve all of this themselves, it’s a challenge to do […]

Market research lessons from the greatest art con of the 20th century

When working on a client’s book, it never ceases to amaze me when I come across content that isn’t relevant to their target readers. This could include terminology they don’t recognise, examples they won’t resonate with, or information that doesn’t clearly relate to what they’re trying to learn from the book.The end result? This content […]

Interview with Clarissa Rayward

In this episode of Entrepreneur to Author I speak with Clarissa Rayward, a family lawyer who has leveraged her book to lead to media appearances, speaking opportunities and more clients engaging her firm than ever before.It all began in 2008, when Clarissa established Brisbane Family Law Centre. At BFLC her team of lawyers work alongside counsellors and financial planners to ensure the […]

Your 1-question content audit

Whether it’s video, blogging, podcasting or publishing books, for the last few years content marketing has been all the rage. Make a one-time investment of your time to develop a piece of content that can build a relationship with your audience and convert them into paying clients for years to come – what’s not to […]

The #1 reason 98% of entrepreneurs struggle

Imagine this scenario…You sign up for a business course or coaching program.Your coach makes you delve deep into the passion behind your business. They open your eyes to new possibilities and endless horizons. They build your confidence, telling you about the difference you could make and the impact you could have on the world.You realize […]

Top 10 publishing posts of 2015

As the year winds to a close it’s easy to get caught up in the silly season. Suddenly, it’s mid-January and you haven’t written anything for a month. Your editor is impatiently tapping her toe and you need to push your entire self-publishing process back.Not anymore – check out Grammar Factory’s 10 most popular publishing […]

The power of a paperback (and why you shouldn’t just write an eBook)

With growing numbers of qualified professionals offering their services to first-time authors, the power of publishing for entrepreneurs is becoming more widely recognised. After all, publishing a book establishes you as an instant expert, which then leads to a range of opportunities that come with expert status – media appearances, keynote gigs, charging higher rates and, […]