The other week I shared some of the reasons why you might consider a book launch even if your book isn’t brand new. This week, I wanted to share some of my thinking behind the relaunch of Book Blueprint, in the hope that it will help you with your own launch strategy.Some background – why […]
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I can still remember the day…It was mid-August, 2015. I had an event coming up on the 22nd where I’d be sharing my business journey with an audience of 400-500 people, and I wanted to make sure my book was available to take on stage and to sell afterwards.The week before, six boxes arrived on my […]
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One of the common concerns entrepreneurs have when writing a book is how many they should gift as strategic book giveaways and how many they should sell.The typical advice in this area is: “Give away as many as possible. The more books you have out in the world, the more likely you are to get […]
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One of the big goals of most entrepreneurs writing books is to get featured in the media – newspapers, TV, radio, blogs…But how do you do it? There’s not much point in publishing a book if no one knows about it.Enter the media release! A media (or press) release is a page about you and […]
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With the launch date for Book Blueprint, approaching a few years back and the rest of the publishing process unfolding as planned, the focus turned to marketing. The plan was to sell as many copies as possible before going to print, thereby offsetting the publishing costs, dictating how many copies should be printed in the first […]
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Today’s post is by Dr Gary Wohlman, the founder and director of My Presentation Doctor and the author of Get Up, Stand Up For Your Life. Dr Gary travels the world training CEOs, managing directors, senior managers and executive committees of leading organisations, as well as professional speakers and entrepreneurs in a wide range of industries and, in […]
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Today’s post is by Sean Blanda, the Managing Editor and Producer of 99U, and online magazine that teaches creatives how to execute their ideas. In this post he shares how to save thousands of dollars and hundreds of hours of wasted effort by finding readers for your book before you go to publish your book.Building a crowdIt’s […]
Continue readingToday’s post is by Paul Jarvis, bestselling author of The Good Creative, Everything I Know, Be Awesome at Online Business, and Write and Sell Your Damn Book. He also writes a weekly newsletter on freelancing, creativity and critical thought called The Sunday Dispatches, where he originally shared this honest advice on marketing for self-published authors and entrepreneurs. Marketing tools for your […]
Continue readingSelf-publishing your own book requires a hell of a lot more than the writing alone. In fact, writing is only a small part of a much larger process, and one of the largest steps in that process is marketing. Without a big publishing house behind you, marketing is one of the most important aspects for […]
Continue readingToday’s post is by self-published novellist Jan Ruth, who used free giveaways to boost her profile and book sales.***‘You’re giving away your latest title? That’s crazy!’I agree.However, the indie industry is still relatively new and as with all things Internet, the goal-posts are forever changing. Even in the ancient days of traditional publishing, books were gifted in […]
Continue readingToday’s post is by bestselling self-published author and author coach Connie Brentford, founder of The Moonlighter’s Guide website, who shares some invaluable and creative tips on how to engage directly with readers by tracking their comments about your books on social media.This article was originally published at http://selfpublishingadvice.org/how-to-reach-readers-with-social-search-techniques/How To Reach Readers With Social Search TechniquesI’m a digital nomad […]
Continue readingBegins when you publish. Whether you are a traditionally published author, hybrid author or independently self-publishing, you will need to market your book and online is the place to do it. So, here’s our step-by-step guide on how to launch your book online using social media.Today’s post is by author and social media marketing strategist […]
Continue readingWhen it comes to how to market your book, there’s a lot of advice out there. So how do you know what works, and what’s a waste of time?Keep reading to find out how to turn your book into a bestseller from Ryan Holiday, marketing expert and best-selling author of Trust Me I’m Lying and Growth Hacker Marketing. (Article originally […]
Continue readingThis was such a great post on why your book pitch matters, even for self-published authors, that I wanted to share it. (Reblogged from http://www.thebookdesigner.com/2013/10/book-pitch/)Imagine for a moment that you’ve hopped into an elevator on your way somewhere. You’re carrying the proof of your book that just arrived from the printer. A gentleman sharing the elevator […]
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