Jacqui Pretty

All Posts by Jacqui Pretty

Think content is king? Think again

Content is important – no argument here. After all, it doesn’t matter how much style you have if there’s no substance. However, for your content to have any impact, it needs to be delivered in an easily-digestible form. You create this with your structure.Why structure is so importantWhile many people think an editor focuses on […]

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Book launch planning

How to choose what goes into your book

You’ve been in business for a few years now, and you have a whole slew of marketing content up your sleeve – brochures, flyers, blog posts, articles, interviews, case studies and more. Writing a book should be easy, right? You can just use your existing content to bulk up your word count.While using existing content […]

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NEVER apologise for what you write

Over the past year I’ve edited a few books which have touched on mindset, spirituality and the law of attraction as a part of the main framework of the book. And I’ve noticed that, whenever authors write about an area that might be deemed unusual or unconventional in their circle, they tend to apologise.The first […]

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Why every entrepreneur should write a book

Ken Dunn is the author of five books on sales, marketing and writing, which have sold over 250,000 copies in 10 languages worldwide. In this post, originally published on Entrepreneur.com, he shares why every entrepreneur should write a book.Want Clients to Know You Before a Pitch? Write a Book.In business today, entrepreneurs have the best chance […]

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Boost your book sales with free giveaways

Today’s post is by self-published novellist Jan Ruth, who used free giveaways to boost her profile and book sales.***‘You’re giving away your latest title? That’s crazy!’I agree.However, the indie industry is still relatively new and as with all things Internet, the goal-posts are forever changing. Even in the ancient days of traditional publishing, books were gifted in […]

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How to reach your readers with social media

Today’s post is by bestselling self-published author and author coach Connie Brentford, founder of The Moonlighter’s Guide website, who shares some invaluable and creative tips on how to engage directly with readers by tracking their comments about your books on social media.This article was originally published at http://selfpublishingadvice.org/how-to-reach-readers-with-social-search-techniques/How To Reach Readers With Social Search TechniquesI’m a digital nomad […]

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3 things I wish I knew before self-publishing

Pat Fitzpatrick is an Irish writer who just self-published his first novel Keep Away From those Ferraris. A few months later, and what does he wish he new before self-publishing? (originally published at http://catherineryanhoward.com/2014/01/22/3-things-i-wish-i-knew-before-self-publishing-my-novel/)It’s over a month since I self-published my new thriller. Now that I have some distance from all the madness, it’s time to warn others what it […]

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Why you shouldn’t rely on spell check

Eye have a spelling chequer,It came with my Pea Sea.It plane lee marks four my revueMiss Steaks I can knot sea.​Eye strike the quays and type a whirredAnd weight four it two sayWeather eye am write oar wrongIt tells me straight a weigh.​Eye ran this poem threw it,Your shore real glad two no.Its vary polished […]

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The honest facts on becoming a self-publisher

Today’s post is by Nick Ruffilo, the CIO/CTO of Aerbook.com, who recently leaped into self-publishing. Read on for an honest look into the value of editing, the tricks of packaging and distribution, and his strategies to get more sales with marketing and PR.On becoming a self-publisherI’ve been involved in publishing startups for the a little over six years […]

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3 ways to research your book

Following last week’s post, if you think your book could use a bit more research, here are some ideas to get you started.1. Interview expertsInterview some people who are experts in your book’s subject matter. Some of us get stumped on this one, because we think, “well I don’t know any experts,” but you might be surprised.An […]

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How much research does your book need?

One of the questions I often get asked by writers who are in the writing (or planning) process is how much research they need to do for their book.The amount of research you need depends on two things:1Your knowledge as an author, and2The subject of your book.1. Your knowledge as an authorThe more knowledge you have […]

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Self-Publishing: It Takes a Village

Originally published by The Huffington Post, in this article Lindsay Pyfer shares her experience of self-publishing an anthology, and how even the most established writers need an experienced team to bring a book to life.***Are you or your group thinking about self-publishing a book? If so, there are some things you’ll want to know before you get started […]

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Editing a book manuscript

Editing webinar – all you need to know

Have you been humming and hawing about hiring an editor? Maybe you think you can do the editing yourself (after all, you’re the one who wrote the book!). Maybe you’ve Googled ‘editors’, and you’re overwhelmed by choice. Or maybe you just don’t know if you’re going to get your money’s worth. In this free webinar, discover: […]

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How to launch your book online using social media

Begins when you publish. Whether you are a traditionally published author, hybrid author or independently self-publishing, you will need to market your book and online is the place to do it. So, here’s our step-by-step guide on how to launch your book online using social media.Today’s post is by author and social media marketing strategist […]

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